Make Money Making Music

Tuesday, January 31st marks the launch of “Make Money Making Music” the fourth and final workshop in the SELL YOUR MUSIC! Workshop Series, based on “The 4 C’s of the New Music Business” music entrepreneur framework developed by Carla Lynne Hall of RockStarLifeLessons.com. Each session offers strategies and case studies from musicians who have created a successful career in music without getting signed to a record label.

The fourth “C” stands for CASH. After building upon the foundation lessons covered in the previous CREATE, CAPTURE, and CONNECT sessions, “Make Money Making Music” will teach you:

• How to Build a Merchandise Line
• How to License Your Music for Film and TV
• Creating Multiple Streams of Music Income
• My “TRUE FAN FORMULA” for being a profitable musician

The goal of this class is to provide participants with **at least** one strategy can used immediately to grow their music businesses.

Music Marketing Machine

January 24th is the launch of “Music Marketing Machine” the third workshop in the SELL YOUR MUSIC! Workshop Series, based on “The 4 C’s of the New Music Business” music business framework developed by Carla Lynne Hall of RockStarLifeLessons.com. Each session offers strategies and case studies from musicians who have created a successful career in music without getting signed to a record label.

The third “C” stands for CONNECT. In addition to discussing the importance of great songs, and a compelling live show, the “Music Marketing Machine” workshop will also teach you:

• How to Create Your Story
• Choosing a Signature Communication Tool
• How to Use Social Media to Connect with Your Fans
• How to Create a Marketing Plan

The goal of this class is to provide participants with **at least** one strategy can used immediately to grow their music businesses.

Take the First SELL YOUR MUSIC Workshop for $40. Take the Rest for $60!

Thursday, Jan 12th (tomorrow!) marks the launch of my SELL YOUR MUSIC! Workshop Series in NYC with “Setting the Stage for Music Success”.

AND I’m offering a special deal: Sign up for tomorrow’s “Setting the Stage for Music Success” for the regular price of $40. And if you like the first class, you can purchase the remaining classes for $60, so you still get the 4 workshops for $100 special!

Tomorrow’s class lays the foundation for a successful music career, and I’ll be sharing the strategies used by independent musicians who are making a living from their music. Because this session covers the necessary “nuts and bolts”, I consider it the most important workshop of the series.

While I also consider the fan-building, music marketing, and money-making sessions important, in my opinion, everything builds upon the foundation principles covered in the first session, including:

• How to Create Your VISION of Music Success

• How to BUILD A TEAM

• SONGWRITING SECRETS

• TIME MANAGEMENT Tips

• How to Create a Successful Artist MINDSET

Hope to see you at tomorrow’s class!

Carla

Announcing: The SELL YOUR MUSIC Contest Winners

Congratulations to the winners of the SELL YOUR MUSIC! Twitter Contest!!

The Grand Prize winners who received a full tuition scholarship to the SELL YOUR MUSIC! Workshop Series in NYC (worth $120) are:

The Deacon from Mama’s Dirty L’il Secret
Cady Finlayson
Quinton Parker

All of the Tweeps who entered the contest will receive a Rock Star Life Lessons Gift Pack, which includes:
* My “Music Marketing Machine” eReport
* Free chapter of Musicians’ Roadmap to Facebook and Twitter by me and Ariel Hyatt
* Artist’s Edge Coach Debra Russell’s “Multiple Streams of Music Income” mp3

Announcing the SELL YOUR MUSIC Twitter Contest!

For the past few years I’ve been studying and collecting case studies of successful indie musicians, and I noticed that these musicians take actions which fall into four basic pillars, which I’ve named “The 4 C’s of the New Music Business”: Create, Capture, Connect, and Cash.

I’ve created a new set of classes, The SELL YOUR MUSIC! Workshop Series, that will launch in NYC on January 12th, and I’d like to get your help in spreading the word. To sweeten the pot, I’m launching The SELL YOUR MUSIC Twitter Contest! from January 6th – 9th.

Here are the prizes!

The Rock Star Life Lessons Gift Pack

EVERY contest entrant (and class attendee) will receive a Rock Star Life Lessons Gift Pack, which will include:
* My “Music Marketing Machine” eReport
* Free chapter of Musicians’ Roadmap to Facebook and Twitter by me and Ariel Hyatt
* 1/7: JUST ADDED! Artist’s Edge Coach Debra Russell has just added her “Multiple Streams of Music Income” mp3 to the Gift Pack! I own this recording myself, and can attest to how good it is. Wow – thanks, Coach Debra!!!
* Other free goodies from other Music Biz luminaries, who will be announced over the next few days.

The Grand Prize

Four Grand Prize winners get a full tuition scholarship to the SELL YOUR MUSIC! Workshop Series in NYC (worth $120). There will be one Grand Prize winner chosen and announced on each day of the contest, Jan 6th-9th.

(NOTE: This non-negotiable prize does not include travel or transportation expenses to NYC, only the price of the workshop series, which is worth $120. If the winner cannot attend the workshops in NYC, he or she will receive the SELL YOUR MUSIC! course materials)

Here’s How to Enter:

* Follow @carlalynnehall

* Retweet one or more of the following tweets from my timeline (samples below):
– A Tip
– A Quote
– Contest Announcement
– SELL YOUR MUSIC! Class

One winner will be randomly chosen and announced each day of the contest.

Contest Starts: Friday, January 6th at 10am
Contest Ends: Monday, January 9th at 5pm

Each retweet will win a Rock Star Life Lessons Gift Pack of Music Biz eReports.

See you on Twitter!

SELL YOUR MUSIC! Workshop Series in January 2012

If you are a singer, songwriter, musician, or band seeking success in music without a record deal, the new 4-part SELL YOUR MUSIC! Workshop Series is for YOU!

From choosing the right songs, to creating compelling performances, to building a list of fans, to creating a multiple streams of music income, it takes deliberate steps to become a self-sustaining musician. Each session of the SELL YOUR MUSIC! Workshop Series focuses on one aspect of your music business, based on the “4 C’s of the New Music Business: CREATE, CAPTURE, CONNECT & CASH”, the groundbreaking music entrepreneur framework developed by musician, entrepreneur, and music marketing specialist, Carla Lynne Hall.

Depending on your needs, you can sign up for individual workshops or the entire series. Each session offers strategies and case studies from musicians who have created a successful career in music without getting signed.

SELL YOUR MUSIC! Workshop Series

CREATE: Set the Stage for Music Success – Thursday, January 12th, 2012

CAPTURE: Find Your 1000 True Fans – Tuesday, January 17th, 2012

CONNECT: Music Marketing Machine – Tuesday, January 24th, 2012

CASH: Make Money From Your Music – Tuesday, January 31st, 2012

You’ll learn:

• Why some musicians are successful, and others are “starving artists”

• How to connect with your audience so that they pay attention

• How to develop multiple streams of music income

• How to get your music used in movies and TV shows

• The only 3 ways to build your music business

The goal of this workshop series is to provide participants with **at least** one strategy can used immediately to grow their music businesses.

HOLIDAY FAST ACTION GIFT BONUS: Before December 26th, register for entire workshop series for $100. After Dec 25th, the price of the entire series will be $120.

Before December 26th, the price of an individual workshop is $30. After December 25th, the price of an individual workshop returns to $40.

PRE-REGISTRATION IS REQUIRED

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Testimonials:

“Carla Lynne Hall is the real expert on online music marketing these days.” – Derek Sivers, creator of CD Baby

“Carla Lynne Hall is an amazing strategist. Her blog is wonderful too!” – Ariel Hyatt, Ariel Publicity and Cyber PR, and Co-Author of Musicians’ Roadmap to Facebook and Twitter.

“Carla Lynne Hall is like your cool-ass aunt that gives you the real deal about the music business.” – Darrell McNeill, Executive Director, Black Rock Coalition

“Carla, thank you for speaking at our Networking Meeting. What made your appearance so special was that, not only did you provide information on sources of income that many songwriters may not have considered, but you did it with ‘heart’. I thank you for giving so much of yourself.” – Bob Leone, Former Projects Director, Songwriters Hall of Fame

“Working with Carla was such an amazing experience, and I feel that it has provided me with a great foundation to base my musical career! I also want to mention the tremendous help she has been. Not only is she an amazing artist but an amazing person!” – Stephen Carmichael, StephenCarmichael.com

“Carla my experience with you has been AMAZING! Your positive attitude is infectious. Thanks to you, I’m thinking of starting my own blog! I’ve learned so much about online presence, and I will take that knowledge with me.” – Marissa Z., Music Industry Major

“Carla, thank you so much for your insights – you really have inspired me to get into music on a professional basis.” – Emma W., songwriter

“Carla Lynne Hall is without doubt the musician’s best friend! She operates with the three things I admire most: true professionalism, complete openness, and nurturing support. I cannot recommend her highly enough!” – Sean T. Wright, SeanTWright.com

“Carla is great to work with. Her personal, upfront, and honest opinion is worth its weight in gold.” – Zak, Isaac’s Aircraft, IsaacAircraft.com

Musicians Lunch NYC on July 25th is Sold Out!

Interview with Ariel Hyatt, Indie Music Publicist and Author of Music Success in Nine Weeks

The Rock Star Life Lessons Interview with Ariel Hyatt, Indie Music Publicist and Author of Music Success in Nine Weeks
by Carla Lynne Hall

Rock Star Life Lessons: How has your marketing yourself and your career changed in the last 5 years?
Ariel Hyatt: Wow – great question – it has changed radically…. Since the evolution of Social Media my own PR and marketing has shifted from making our promotion and marketing all about a one way conversation: Hey artists: We have been in business 12 years and look at our reputation! Coupled with the fact that I was very much in the background as the “pitcher” to the writers writing releases and telling a very one sided story using press releases and mail and phone call follow -ups.

Now the primary marketing tool that I employ my expertise and how I can share what I have learned being on the court to help musicians understand not only the value of social media but also how to do their own PR and Marketing. The more I share, the more Cyber PR seems to flourish because people buy from those that they like and trust and I have built up trust by sharing good ideas and having a two-way conversation in the musicians community in the form of blog posts, vodcasts and newsletters and well as real-life interaction by teaching workshops and bootcamps and paneling at music conferences.

RSLL: What is Cyber PR?
AH: Cyber PR is my online PR firm and we get musicians and authors featured on blogs, podcasts, Internet radio stations, and all over the Internet. We also help artists come up with a social media strategy that works in tandem with a marketing plan so they can take advantage of the new ways to build a fan base and a community online.

RSLL: What do musicians need to know about social networking and/or Web 2.0?
AH: Social media is a wonderful way to engage your fans, meet new people and use cool interactive technology to communicate BUT artists must realize that this is just one piece of the puzzle. The real money and profits comes out of having a strategy and setting goals and working towards them.

I see so many artists that have thousands and thousands of fans on MySpace and on Facebook and they are making no money. The reason is: no one comes to MySpace or Facebook with their credit cards out ready to buy music – they do that at iTunes and on Amazon – so there needs to be a strategy that gets engaged fans away from the cool Web 2.0 portals where we meet and chat and interact into an atmosphere where we are used to BUYING – Amazon, iTunes and live clubs are where fan pull money out of their pockets and buy so if you are only on MySpace and Facebook and you are frustrated about why you sold way less than you expected ask yourself: Where are you asking for money? and how are you asking for money? Is there a strategy behind your asking or are you forgetting to even put a plan into place around this? Or even worse are you forgetting to ask at all because asking for money means you are being too pushy and aggressive and you hate the idea of asking?

You need to look at the Internet just like you look at your telephone or your fax machine – its a way of communicating NOT a place where you just will magically make money without a strategy and some knowledge of how traditional marketing works and a willingness to employ real plans and actions.

RSLL: What are some of your latest product and service offerings for indie musicians?
AH: Aside from Cyber PR campaigns, My best selling product is my book that I released last year. It’s called Music Success in Nine Weeks and it is a Nine week program that helps artists do 3 things:

1. Build a bigger fanbase
2. Get more PR (via using Social Media)
3. Earn more money

The way I teach this is by taking artists through a process that helps them:

1. Laser focus their message so that potential fans can understand them
2. Start a two way engaging conversation with all fans
3. Capture vital information (email addresses)
4. Create a plan that is based on traditional marketing so that they are set up for making money

My book comes with a lifetime membership to my closed online forum (which in the interest of full disclosure I will say Carla helps me manage!) where artists can get direct coaching from me and Carla and get a plan in action with the support of other musicians.

You can buy the book here: http://www.cyberprbook.com

RSLL: What is one action a musician can take to build their music business?
AH: Being in control of your own mailing list and start a regular email newsletter and send it at least once a month! This has been the #1 technique that I have noticed works the most effectively for musicians.

RSLL: If you were starting all over today as a musician, what would you focus on?
AH: I was never a musician so this is a hard question but I would say I would focus on building a community of fans who are engaged and involved with me on a personal and authentic manner. The bands that I meet who are making the most money and having the most success during these weird and uncertain times are the ones who work really hard at knowing who their fans are and what they like, don’t like and what they will respond to. These artists also provide a steady stream of communication and music and opportunities to engage with fans – either online or offline.

Thanks Carla – it was fun being interviewed!

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Ariel Publicity was founded 12 years ago, and has since represented over 1,400 artists. The publicity game has changed radically over the last few years, so the company went 100% digital to accommodate the new landscape in January of 2007. Cyber PR is currently handling campaigns for artists of all genres and at all levels of their careers.

Ariel’s bi-weekly ezine “Sound Advice” has over 6,000 musicians and music professional subscribers. Her first book, Music Success in Nine Weeks, came out in June 2008. She is a contributing blogger to New Music Ideas and Music Think Tank and her articles have been featured in the Discmakers and ASCAP online newsletters. Ariel Publicity also offers Band Letter, a musician’s newsletter service to handle fan outreach.

Ariel has spoken at dozens of music conferences including SXSW, The Philly Music Conference, NEMO, The East Coast Music Awards, OCFF, & Les Rencontres (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and The Connective Panel Series.

Ariel’s Websites:
Ariel’s Blog
Ariel Publicity on Twitter
Ariel Publicity on MySpace
Ariel Publicity on Facebook

Ariel’s Products and Services:
Ariel’s eBook: Music Success in Nine Weeks
Cyber PR Campaigns
Band Letter Newsletter Services
Review You

Sell Your Music! The Next Musicians Lunch NYC: Sat, July 25th 1-3pm

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