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Band Halloween Video: Kina Grannis Cover of Rihanna’s Disturbia

Posted in A Day in the Life, Band Halloween, Future Legends, New Music Artist | 6 Comments »

I’m quite happy about today’s Band Halloween post because I get to multitask: A) I get to feature a Halloween-type musical video, and B) I get to share some music marketing tips!

Day 21 of “The 31 Days of Band Halloween” features a video by singer/songwriter Kina Grannis, in which she performs a cover of Rihanna’s latest single “Disturbia”. Kina Grannis has been on my radar since August, and I’ve been waiting for the right time to share, and just in time for “Band Halloween”, she records a verson of Rihanna’s “Disturbia”. In the spirit of full transparency, Kina’s video is not exactly scary, but I will add that there are candles, as well as a “scary” doll featured. But hey, we’re talking band Halloween here, and it’s close enough for me!

Kina Grannis is a Web 2.0 musician, without a doubt, and I’ll tell you why. When I took Ed Dale’s Thirty Day Challenge for internet marketing in August, one of the Challenger teams favorited a video of Kina singing a song she wrote called Gotta Digg while we were learning how to bookmark websites. The song was cute, and she even had her sisters singing backup with her. My first thought was how clever (not to mention viral) it was to write a song about an online bookmarking site. My second thought was that I had to find out more about this singer.

So glad I checked, because Kina’s Digg song barely scratches the surface of what she is about.

Miz Grannis releases a new video each week to YouTube and her blog at Each video is a song of her own, or a cover, or maybe even a guitar tutorial. At the end of her videos, she talks to her fans, and if she’s received any fan gifts since last week’s video, she’ll give a little “show and tell” at the end, along with personal thank yous. Her idea of combining performing with videoblogging is GENIUS, I must say.

Her dedication to the goal of posting a new video each week has been parlayed into an appearance on the Super Bowl, sold-out shows, and even a record deal. Oh, and I cannot forget the dedication she inspires in her tireless street team. Kina’s street team puts in the time for her, and even created a birthday video for Kina (This page also features other birthday dedication videos from Kina’s fans too).

On one hand, what she has done with her music career is amazing. On the other hand, it’s not impossible, and can be replicated by other musicians willing to put in the dedication.

You can’t buy this kind of fan love. You earn it by showing up regularly and performing.

I dare you. Try it!

Kina Grannis – Disturbia (cover of Rihanna tune)