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WIBO Week 8 ~ Making a Profit: Pricing Strategy

Posted in A Day in the Life, WIBO | No Comments »


Now that we’ve learned our breakeven numbers, this week we learn to calculate the OPTIMUM PRICE for our products and services.

It’s important to break even, no doubt, but the ultimate goal of this class is to learn how to make a profit. Your optimum price may stay low, but understanding how much you could charge to make greater profits offers an important perspective.

Thank goodness WIBO has 9 course locations in the NYC area: Harlem, Downtown Brooklyn, Lower East Side, South Bronx, Washington Heights, Central Brooklyn, Long Island City, Southeast Queens, and Yonkers. Since I’ll be in LA for Taxi’s Road Rally next week, I made up the lesson by attending this unit’s class in Washington Heights (four blocks from my house!!).

I volunteered in class to get help with my profit planning, and wrote my company’s breakeven analysis on the board. The Discussion Leader helped me check my numbers (which I’m constantly revising!) on the board, and it was just like being in math class again – but better. This time math class was showing me how to make money with my music business. SWEET!

For more information about the Workshop in Business Opportunities (WIBO) course, visit

TAXI Road Rally 2010: Will You Be There??

Posted in A Day in the Life, Indie Music, Workshops | No Comments »

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At this very moment, I’m taking a quick break from editing my new book with Ariel Hyatt. Yeah, I know…I hadn’t mentioned it before now, but it kind of sprang up kinda suddenly 😉 We both had so much material on Facebook, Twitter and other social media how-to’s that we decided to launch a new book (more details forthcoming)!

Ariel and I will be attending TAXI Road Rally, an annual music business conference which takes place in Los Angeles, CA Nov 4-7th. Amidst the three exciting days of music workshops, Ariel will be speaking, and I’ll be mentoring on behalf of Ariel Publicity. We’ll be doing video interviews with musicians and other important people. And we’ll have our new book with us!

For the record, I haven’t been to LA in over 15 years (since I moved to NYC), and I am very excited about being there, and seeing friends.

But in the meantime, it’s back to work for me!

PS – Ariel and I will be hosting a tweet up on Sunday, Nov 7th. Leave a comment below if you want to RSVP, and I’ll follow up with you via your email address. Hope I get to see you!