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Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 2

Posted in A Day in the Life, Articles, DIY Diva, Indie Music | 6 Comments »

Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 2
by Carla Lynne Hall

In Part 1 of “Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche”, we learned about a bluegrass musician from South Carolina participating in the Thirty Day Challenge. During the Thirty Day Challenge TV Show on Day 12, “Mr. Bluegrass” (as I’ll call him here) asked Ed Dale if he could try the niche “bluegrass south carolina”. Ed thought it was fine, but a few enterprising Challengers in the internet TV show’s found the search numbers too low. So what does Mr. Bluegrass do now?

After last night’s internet show ended, I immediately started a case study to find a way for Mr. Bluegrass to get better search numbers. In addition, I worked out a SEO strategy that can be used by musicians and other creative types. This strategy will be featured in a future article here (or maybe even a video if I’m really cooking!), but for now, I just want to send a helpful lifeline to a fellow musician in South Carolina.

For the sake of simplicity, and future visitors to this blog post, I am using Google search numbers for my research. If you’re a lucky participant of the Thirty Day Challenge, the Market Samurai research tool will provide even more results.

First, let’s start with Mr. Bluegrass’ original choice of niche: “bluegrass south carolina”

Remember, according to the Thirty Day Challenge guidelines, a keyword can be a market when it gets 2400-3000 searches per month, and has less than 30,000 competing webpages.

If you do the Google search first, you’ll see that there are only six competing pages on the exact phrase. Having only six competing pages sounds great, right? But then I went to the Google Adwords Keyword Tool, and found that there were an average of 390 searches on Google per month. While 390 searches a month on “bluegrass south carolina” is good, a keyword with 2400-3000 searches a month would be better. How do we find a compatible keyword niche for Mr. Bluegrass?

For today’s strategy, I simply entered a musical category for my Google search, and drilled my way down til I found possibly compatible sub-niches. While “bluegrass music” gets 60,500 Google searches each month, which is too large for our purposes, there are attractive sub-niches. I have listed my favorite bluegrass sub-niches below (along with suggestions):

“bluegrass gospel music”
3600 average monthly searches/816 competing websites

If Mr. Bluegrass plays in a bluegrass gospel band, that would be perfect, as he can blog about his band and others ’til the cows come home. Otherwise, he could just start a blog on his favorite bluegrass gospel bands.

“country bluegrass music”
2400 average monthly searches/ 899 competing websites

This is a good generic sounding keyword that can be used. Remember, it doesn’t matter that you or I may never refer to bluegrass music as “country bluegrass music”. What’s important is that a large group of people are using that term in search engines each month, so it’s valid.

“bluegrass music festivals”
1600 average monthly searches/816 competing websites

Since Mr. Bluegrass would be interested in this topic anyway, he could start a blog about bluegrass festivals around the US, being sure to also include stories about his own band, and their experiences.

“Bill Monroe music”
1600 average monthly searches/13,500 competing websites

Bill Monroe is a famous bluegrass musician, and bluegrass fans would enjoy visiting a tribute blog.

Interestingly enough, “bluegrass north carolina” also came up in this search:
1900 average monthly searches/1520 competing websites

According to these numbers, people think more about North Carolina when they think of bluegrass music. Perhaps Mr. Bluegrass could create a North Carolina vs South Carolina bluegrass blog: Who can fiddle the fastest? Whose band has been around longer?

Using the Thirty Day Challenge guidelines, Mr. Bluegrass can add two of the larger keyword niches to his original choice, and be on his way to dominating the online bluegrass world!

Left Side Blues Video

Posted in CLH Videos | No Comments »

Left Side Blues
Written by Carla Lynne Hall
Performed by Carla Lynne Hall
Recorded at The Cutting Room, NYC, 2005

Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 1

Posted in A Day in the Life, Articles, DIY Diva, Indie Music | 3 Comments »

Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 1
by Carla Lynne Hall

key approaching lock

For the Thirty Day Challenge, many musicians and other creative types may have a bit of difficulty finding a niche for themselves. During last night’s Thirty Day Challenge TV Show (Day 12) with Ed Dale, a guy asked if he could try the niche of “bluegrass in south carolina”. Ed, being a musician and passionate vintage electric guitar collector himself, loved the idea. While looking up this musician’s niche, I found the search numbers for “bluegrass in south carolina” too low for my taste. So what’s a bluegrass musician in South Carolina to do?

Since last night’s show, I’ve been spinning ideas in my head to find a related niche for Mr. Bluegrass. By the time I went to bed last night, I came up with a strategy that can be used for musicians, artisans, and other creative types.

What’s the big deal, you ask? In the past, when Ed Dale or any other internet marketing person talked about finding a niche, I would scratch my head. I mean, as a performer that promotes myself anyway, I already have a niche: ME, also known as “Carla Lynne Hall”. As far as I’m concerned, “Carla Lynne Hall” is a damn good niche. My musical style has been described as “Norah Jones meets Sade for tea on their way to visit The Beatles”, so what’s not to like about that niche, right?

But alas {insert deep and heavy sigh here}, in the search engine world, there are not enough people searching for “Carla Lynne Hall” to consider my name as a keyword niche market yet. According to the Thirty Day Challenge guidelines, we should choose a keyword that receives 2400-3000 searches a month. In other words, we need to choose a keyword phrase that receives 2400-3000 searches within a month’s time. If “Carla Lynne Hall” only gets 50 searches a month in Google (which I’m quite grateful for, by the way!), does that mean that I should give up music and pursue “mosaic crafts”?

Heck no! This just means that musicians and other creative types need to be strategic when participating in the Thirty Day Challenge. In addition to being the world’s expert on YOU, dominating a niche related to your art/music is another great way to bring traffic to your site.

More importantly, by becoming an expert in a related market, you’ll attract new fans. To use myself again as an example, I’m known for my music, and also for my indie music marketing tips. People interested in either topic sign up for my Soulflower Newsletter, my fan list grows.

And growing your fan list is a HUGE piece of the puzzle!

Next Post: Thirty Day Challenge for Musicians – The Case Study