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Music Marketing Tips from Chris Standring

Posted in A Day in the Life, Future Legends, Great Blog Off 2008, Indie Music | 1 Comment »

Chris Standring
Chris Standring

One of my favorite indie music eBooks is Ultimate Website Promotion by Chris Standring, and I found a recent article of his that talks the importance of getting a fan’s email address. Having tons of MySpace friends is great, but ultimately, you want your fans to give you their email address. When they do this, these fans prove to be a little more invested than your friends on MySpace.

Says Chris: “I came to the conclusion some time ago that if an independent label is to exist, it cannot be the victim of the traditional marketing machine. That is to say, if retail programs and advertising programs prioritize major labels, that shouldn’t be a reason for an independent label NOT to exist. The secret is in niche marketing. Now having said that, you get out what you put in, but profits can be realized if you invest money wisely. But more importantly, building a community to market to for future releases is THE thing to take seriously and put into momentum right now.”

Read the rest of Chris’ article, “Give Your Fans What They Want – Free!” here.

Brought to you by the Music Marketing Machine Course: July 16 – August 6, 2008 in NYC

Soul Man, Indie Writer, Ben Lazar: Available & Looking for Gigs

Posted in A Day in the Life, Future Legends, Great Blog Off 2008, Indie Music | No Comments »

Ben Lazar
Ben Lazar

I just read a great blog post from DJ, music writer, and music lover, Ben Lazar at his Deeper Shade of Soul blog:

“If there are two things I’ve always had a difficult time with, it’s self-promotion and asking for help. In the context of asking other people for assistance, I’ve always tried to do things on my own, without anyone’s help – which of course, is totally absurd. Given that I am now working for myself and am committed to creating a successful business, I’m giving that up.”

Let me tell you now how much I love his blog post. He’s telling the world: I have gifts to offer. Step right up!

How often do we play small and hide our light under a bushel?? Folks, we’ll never make it in this world by hiding our gifts, and I admire Ben’s willingness to play a bigger game.

Be inspired by another person’s quest, and be all that YOU can be. The future is yours for the taking, but you gotta put yourself out there.

Get ready. Be ready.

Brought to you by the Music Marketing Machine Course: July 16 – August 6, 2008 in NYC

Welcome to the Great American Blog Off!

Posted in A Day in the Life, Great Blog Off 2008 | 2 Comments »

To celebrate this year’s Summer Solstice, I am going to take part in the Blog Off event today, which is June 20, 2008.

b5media, a network of blogs, is holding a Blog Off blog marathon for various charities. I’m taking part for the fun of it. If I were playing by their rules, I’d have to post each hour, fresh. But nah, I’d rather use this as an exercise in creating posts ahead of time and posting them automatically. Of course, I haven’t created a backlog of posts, so I’ll probably do a combination of fresh and planned posts, but we’ll see.

The most important thing is that I post each hour, on the hour – for the next 24 hours!

Pray for me 😉

Brought to you by the Music Marketing Machine Course: July 16 – August 6, 2008 in NYC