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The HMJ 2012: HOME Music Biz Marathon Kick Off Video!

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Sign up for the HMJ: HOME Music Biz Marathon at http://RockStarLifeLessons.com/hmj

HMJ: HOME Music Biz Marathon Schedule Announced!

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HMJ Schedule Jpeg

All telecalls, webinars and podcasts are free, and will be recorded.

To get the replays, sign up a http://RockStarLifeLessons.com/hmj

Announcing The HMJ HOME Music Biz Marathon!

Posted in Music Blogosphere, Musician Resources, Workshops | No Comments »

Slide1
Your HOME Music Biz Marathon

Inspired by last year’s Couch By Couchwest Home Music Conference, this year I decided to host HMJ, The HOME Music Biz Marathon, which I’ll run from the comfort of my laptop from Oct 15-20th, the same time as CMJ Music Marathon comes here to NYC.

So if you can’t come to CMJ’s music biz panels, I’m coming to you!

The HMJ Music Biz Marathon will feature:

* A DAILY telecall series for “The 5 C’s of the New Music Biz”.

* A NIGHTLY Webinar presentation demonstrating music marketing strategies that can be used immediately.

* Coverage of random CMJ events here in NYC

All telecalls webinars are free, and will be recorded. To get the replays, sign up at http://RockStarLifeLessons.com/hmj

Internet Famous: How to Become an Online Celebrity

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As Seen On the Internet

Ever want to be a celebrity for fun, or profit?

Creating an online persona can bring you and your work the visibility that you need to promote your products and services.

Tuesday, May 22nd from 7-9 pm, is my debut of “Internet Famous: How to Become an Online Celebrity” as an evening workshop in New York City.

In “Internet Famous: How to Become an Online Celebrity”, You will learn how to:

* Create Your Own LEGEND

* Develop STORYLINES to position your expertise

* Design a CONTENT STRATEGY

* Create a online VEHICLE to SHOWCASE your talent

* OPTIMIZE Your Website(s) for Search Engines (SEO)

This class will teach you how to use social media, internet marketing techniques, and a bit or psychology to promote yourself, and your products and services. In addition, we’ll share case studies from online celebrities to show you how they did it, and inspire your own journey towards internet fame.

Check out the Skillshare.com class page for “Internet Famous: How to Become an Online Celebrity”

Internet Famous: How to Become an Online Celebrity

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Internet Famous Logos

****Skillshare.com is offering a special 45 minute “Sneak Peek” of my new “Internet Famous” class on April 20th in NYC – woo hoo!****

Ever want to be a celebrity for fun, or profit?

Creating an online persona can bring you and your work the visibility that you need to promote your products and services.

This class will teach you how to use social media, internet marketing techniques, and a bit or psychology to promote yourself, and your products and services. In addition, we’ll share case studies from online celebrities to show you how they did it, and inspire your own journey towards internet fame.

This class is being taught as part of the Penny Conference Morning Master Classes. All proceeds from this class will be donated to Pencils of Promise.

This special “sneak peek” class will only be offered on April 20th at 9am, for Skillshare’s Penny Conference. Click here to visit the class page

Internet Famous VIP Intensive Program!

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Wanna be Internet Famous?? Announcing my new VIP Intensive Program at http://InternetFamousVIP.com

“Internet Famous VIP Intensives” is the name of my brand-spanking new program for artists and entrepreneurs who want personalized attention and technical assistance with creating their online presence.

You get a private consultation day with me to work out a customized marketing plan, as well as a technical team (graphic/web designers, video editors, virtual assistants, content creators, etc) with the expertise to bring it to life.

You also get follow up calls with me at 30, 60, and 90 days to keep you on track, so it’s like getting an online marketing coach AND a virtual team of your own!

Whenever I do private consultations, I notice that clients often need help with the technical details such as graphic and web design, video editing, content creation. This package also includes a team of technical assistants so you don’t have to pull out your hair doing it all by yourself ;-). I’m quite excited about this program!!

The price is $2500 for a full-day consultation, tech help from my team, and 3 follow up calls.

If you just want to go straight to the PayPal page to purchase, just click: http://bit.ly/HvOhlm

Social Media Classes NYC!

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It’s time for more Social Media Classes in NYC!

I’ve been having a great time teaching my classes via Skillshare.com. I’ve met tons of interesting people, and my teaching chops can’t help but get better. The folks at Skillshare must agree, as I’ve just been awarded a “Master Teacher” designation. How cool is that?

So here are the next sessions:


Social Media Branding 101, aka “Social Media Superhero”
Wednesday, March 14th
NYC


Social Media Branding 201, aka “Social Media Ninja”
Wednesday, March 28th
NYC

Make Money Making Music

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Old G Rapper

Tuesday, January 31st marks the launch of “Make Money Making Music” the fourth and final workshop in the SELL YOUR MUSIC! Workshop Series, based on “The 4 C’s of the New Music Business” music entrepreneur framework developed by Carla Lynne Hall of RockStarLifeLessons.com. Each session offers strategies and case studies from musicians who have created a successful career in music without getting signed to a record label.

The fourth “C” stands for CASH
. After building upon the foundation lessons covered in the previous CREATE, CAPTURE, and CONNECT sessions, “Make Money Making Music” will teach you:

• How to Build a Merchandise Line
• How to License Your Music for Film and TV
• Creating Multiple Streams of Music Income
• My “TRUE FAN FORMULA” for being a profitable musician

The goal of this class is to provide participants with **at least** one strategy can used immediately to grow their music businesses.

Music Marketing Machine

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will sing for money

January 24th is the launch of “Music Marketing Machine” the third workshop in the SELL YOUR MUSIC! Workshop Series, based on “The 4 C’s of the New Music Business” music business framework developed by Carla Lynne Hall of RockStarLifeLessons.com. Each session offers strategies and case studies from musicians who have created a successful career in music without getting signed to a record label.

The third “C” stands for CONNECT.
In addition to discussing the importance of great songs, and a compelling live show, the “Music Marketing Machine” workshop will also teach you:

• How to Create Your Story
• Choosing a Signature Communication Tool
• How to Use Social Media to Connect with Your Fans
• How to Create a Marketing Plan

The goal of this class is to provide participants with **at least** one strategy can used immediately to grow their music businesses.

“The Artist Online” Workshop for Pro Arts Jersey

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SOCIALMEDIAART-HOME

This past Sunday (January 15th) I taught a new workshop that I developed for Pro Arts Jersey City in Jersey City, NJ. This workshop was part of their Artist Career Development Weekend. On Saturday, Pro Arts NJ had a portfolio review, and Sunday was the workshop.

What I loved the most about this workshop was that it included a practical component. For the first half of the day, I lectured to artists on how to promote their work online. After lunch, the participants had to come up with a marketing plan for a real or imagined project or event. I was able to give specific feedback, suggestions, and just plain old encouragement – which you know I love to do!

The workshop was a lot of fun, and Pro Arts is interested in having me back to teach. How cool is that? Yay!