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How To Pay for Your Music Career ~ Guest Blog by Heather McDonald,

Posted in Guest Bloggers, Recession Proof Musician | No Comments »

Musician's Money Pot.jpg
Musician Piggy Bank

Working in music can mean an almost constant struggle to find the money to keep things going. Whether you’re a band in need of money to tour or a label in need of cash to press some CDs, it seems like it is ALWAYS something. Music business funding is never easy, but you do have options. Find out how to uncover the cash you need to make your music career dreams take off.

How To Pay for Your Music Career
by Heather McDonald

1. Identify Your Needs

You know that you need money to get your musical endeavor off the ground, but one of the most important steps in getting the money you need is figuring out just how much of it is going to be required. Hint: the answer is not “as much as possible.” Figuring out a realistic budget for your project will help you keep everything running smoothly and will help your case when it’s time to start applying for loans/grants. For instance, you don’t need $100,000 to do an indie release – ending up with more money than you need leads to bad spending. Start your project off right with understanding your costs.

2. Put It In Writing

If you’re going to apply for a small business loan or for a grant from an arts council or other funding body, you’re going to need a business plan. Even if you’re planning on financing your music project with your own credit cards, writing a business plan forces you to think about the potential of your project and how you can make it happen. Your business plan should include:

* Overview of the project
* Details about the market/consumers/similar businesses
* Costs
* Projected returns (including how long it will take to see returns)
* Marketing plans
* Your qualifications (info about career, education, etc)

3. Investigate Your Sources

The available sources for music business funding vary from location to location to location. For instance, people in the UK are lucky enough to have a network of arts councils who are a first stop for grants to get musical projects under way. In the US, there are few grants in place and most people have to try for traditional small business loans. The best way to learn about what is available to you where you live is to ask around among your fellow musicians and check out your local government website for more information.

4. Approach Your Sources

After you’ve identified the people most likely to come through with funding for you, it’s time to start making your pitch. One thing you should keep in mind here is that yes, you’re trying to work in the music business, which can be a bit more laid back and casual than a traditional industry – but the people whose money you want will almost always be more “business-y” types. Showing up late to a meeting wearing last night’s clothes and smelling like you bathed in lager? Not so good. Be professional and give the impression that you are capable of pulling off your proposed venture.

5. Get Ready for the Long Haul

Getting funding for any business can be tough, but the creative industries are a special case (largely because the people who control the purse strings are secretly convinced we can’t be trusted to manage the money). Finding money can take a long time, and you may have to apply for money from several sources to fund one music project. When you’re planning your project, make sure to build in plenty of time to tap into the right funding sources.


1. Look for the RIGHT Funding Source

Sure, when you want to get your project off the ground, it can be tempting to take an “I’ll worry about that later” attitude towards loans and debts you are racking up. In the long term, if you spend unwisely at the beginning, you won’t have anything left to make sure your project gets the push it needs. High interest loans and credit cards might seem like a fast and easy way to get things rolling, but they should be your last resort. If you have to take on some debt, take the time to make sure it will be manageable enough to let you pay it off and keep your project going.

2. Get Help When You Need It

Even where there are no nice arts councils or arts grant sources, there usually are groups to help small businesses get their stuff together. If you need help writing a business plan or coming up with a budget, do a quick internet search for small business assistance groups in your area. You may be able to get free (or very cheap) assistance in putting together a professional proposal that will help you get the cash you need.

3. Do Your Homework

This is especially important if you are looking for funding to start a business like a record label – make sure you REALLY understand your market and what you are getting into. Just because you’re a music fan and read a lot of music magazines doesn’t mean you really know how the business side of music works. If you don’t have any specific experience in the part of the music industry you want to get into, investigate before you take the plunge. Seek out other people who are doing what you want to do and get their input so you have a clearer picture what’s required and who your customers will be.


Heather McDonald,

Heather McDonald blogs about music at Guide to Music Careers

Heather has worked in the music industry since her teen years. She started out sitting behind a record store counter, first as an employee and then as the manager of a small, independent record store. During her time at the record store, Heather worked closely with both major and indie labels on new release promotion and worked on in-store performances from artists across all genres.

Heather then moved to Glasgow, Scotland and worked at the Shoeshine Records indie label. There, Heather got to do a little of everything: dealing with manufacturing and distribution, securing international licensing agreements, artist management, tour booking, show promotion and album promotion.

Heather now works as a freelance writer, covering music for many print and web outlets. She also works in PR for various bands and record labels. She is currently involved in the set up of a label designed to give Caribbean based musicians opportunities in the US and Europe.

Visit Heather’s Guide to Music Careers Blog
Visit Heather on MySpace
Follow Heather on Twitter

What Does Money Mean to You? ~ Guest Post by “Sterling & Jay” of Internet Business Mastery

Posted in Guest Bloggers, Recession Proof Musician | No Comments »

Have you heard about the Internet Business Mastery podcast yet? Created by Sterling (Jeremy Frandsen) and Jay (Jason Van Orden), this podcast is #1 in iTunes and other sites for internet business and marketing. I love listening to this podcast, as Sterling and Jay are two regular, friendly guys who enjoy sharing what they’ve learned about lifestyle design.


What Does Money Mean to You? Are Your Money Beliefs Holding You Back?
by Jason Van Orden & Jeremy Frandsen

[NOTE: This post is best read while listening to Pink Floyd’s Money. Please click here to open it in a new window. It will start playing on its own.]

People spend a lot of time thinking about money. In fact, we may think about money more than we think about sex. Your beliefs about money significantly impact your life and business. Whether you’re conscious of these beliefs or not, they conduct your behavior on a daily basis. Do you have money beliefs holding you back?

As I look back over the last several years and my progress as an entrepreneur, most of the critical mindset shifts I’ve gone through relate to money in one way or another.

Listen to Internet Business Mastery Podcast (IBM 39) and learn more!


Jay & Sterling
Jason Van Orden & Jeremy Frandsen

Known as “the iconoclasts of the 9-5”, Sterling & Jay have built a community of fans with their friendly podcasts. Their newly-designed Internet Business Academy program is designed to help internet entrepreneurs learn the ropes. They’ve also created a free report, The 3 Pillars Of Designing Your Ultimate Internet Lifestyle
which will help you clarify your vision.

Beliefs About Money ~ Guest Blog by Susan Velez

Posted in Guest Bloggers, Recession Proof Musician | No Comments »

thinking about money

Beliefs About Money

by Susan Velez

Beliefs about money are essential for your success. You can easily take a look around your life and find out what your beliefs about money are. Are you currently struggling to make ends meet or are you living an abundant lifestyle with more than enough? Be honest with yourself because only you can change your thoughts and actions to achieve what you truly desire. Changing your mindset will have a significant impact on you achieving more money and reaching your goals.

We have all heard about the power of positive thinking it has become such a huge topic in the last couple of years. Does it actually work? How can your beliefs actually help you reach your goals? Yes it can I am willing to bet that if you are currently struggling to make ends meet; it is probably because you have placed a majority of your thoughts on lack of money to pay for your bills, or some other thoughts of lack. You can not focus on lack and produce wealth. You beliefs about money have shown up in your life. It may not be what you would like; however the great news is that you can change it.

Wealth is nothing more than your mindset. Many people would love to possess the mindset that will help them achieve all the money they desire. However they are not willing to do the mental work that is required. Your mindset is not all that is required to begin achieving the success that you desire, however if you can begin believing that you already possess the money it is the biggest step towards achieving the success you desire. Anything you desire whether it is wealth, abundance, happiness, health or anything else; you must be able to see it as already yours. This takes practice and effort on your part. What is it that you desire? Are you wanting more money? How much would you like to possess? If you want to make $7,000 a month then you must be able to see that amount in your mind clearly. It must become a reality in your mind before it will become a reality in your outside life.

This is the biggest step that people fail to accomplish, they feel like they would like more money and are not willing to put in the mental effort to accomplish what they desire. You must be able to influence your subconscious mind that you already possess what you desire and then it will begin bringing opportunities to you that will assist you to achieve what you desire. Most people do not understand this; they feel like they have to do everything they can do physically to make it a reality.

Now if you dream about it and just spend your days dreaming without any action on your part; then you will not succeed. Nothing will fall out of the sky into your lap. The bottom line is that our beliefs and actions become our truths and reality. Henry Ford explained it best when he said, “Whether you think you can or can’t, you’re right.”



Get all your free tips on the importance to personal development and receive free techniques to utilize as meditation, visualization and lots of other wealth generating techniques. Plus sign up for the free Powerful Living Newsletter.

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Top 10 Ways Musicians Can Get More Money From a Gig ~ Guest Blog by David Hooper

Posted in Guest Bloggers, Recession Proof Musician | 2 Comments »


Top 10 Ways Musicians Can Get More Money From a Gig

by David Hooper

You are an artist, it’s true. But just because you’re an artist doesn’t mean you don’t need to get paid. Money makes a lot of things possible, including time in a recording studio, new and better instruments, and paying your rent so you don’t have to live in a cardboard box and burn your guitar for warmth. There’s nothing wrong with making money from your shows, and if you’re smart you’ll try to optimize that earning power. You don’t have to be a marketing genius or a public relations guru-just think outside the box and make the most of what you already have going for you.

1. Don’t be afraid to ask for what you’re worth.

Just because you want the gig doesn’t mean you have to beg for it. If you’ve got experience performing, and you regularly draw a crowd, your venue stands to benefit as much-if not more-than you do from the show. So don’t let them tell you that you’re not worth paying as much as a “bigger name”. It is also a good idea to go in and tell them exactly what you’re doing to generate a buzz about the show. If they can see that you’re working to get a crowd in, they’ll be a lot more willing to pay you a good rate.

2. Don’t run up a huge bar tab.

Take a lesson from the Blues Brothers. If you’re buying your own drinks at the show, it’s going to eat in to your bottom line. You don’t want to end up owing them money for playing a show. A couple beers to keep you loose isn’t a big deal, but when you start buying round after round of top shelf drinks you’re going to rack up quite a bill. Not to mention that it’s going to affect your performance. You might not think it’s a problem…but then, neither does Amy Winehouse. Stay on top of your game while you’re on stage. There’s plenty of time to party after the show.

3. Sell T-shirts, bumper stickers and CDs at the show.

A small investment in your own marketing merchandise can help generate income. Make sure whatever you’re selling is cool in design and functionality. You can’t go wrong with T-shirts, as long as they don’t look cheesy. Don’t try to sell them for $40 each. You’re not Pink Floyd (yet). The kids that are going to your show aren’t loaded, but they’ll gladly buy and wear your shirt around if it’s affordable and looks good. That’s free advertising. Stickers and other inexpensive items can also bring in some extra money. Remember, you’re not trying to get rich off this stuff-just clear a little profit and get your name out there.

4. The Tip Jar

It never hurts to set it out there. And even if you only get a few bucks, it’s a few bucks more than you had before. Make sure that you sincerely thank the audience for their tips before you close the show.

5. Generate a buzz to ensure a big crowd.

If you’re getting part of the cover, you want to do everything in your power to get people in the door. That means going out and hitting the streets for weeks before the show, printing flyers and cards, asking friends and family to spread the word, and using your contacts to get people to the show. Even if there’s no cover, the more people at your show, the more opportunity you have to sell your CD’s and T-shirts and get tips. Don’t leave it to chance-work hard to get people to the show and it’ll pay off in more ways than one.

6. Make sure your venue will attract people who will like your music.

If you’re an acoustic singer/songwriter, don’t try to play at a club that is known for head banging. It sounds simple enough, but there’s something to be said for playing up to the regulars that are used to going to the venue where you’re playing. Go to a few shows at the same venue beforehand and hang out. See who’s there and talk to some people about your upcoming show. People that are already at the venue are more likely to come back than people who’ve never been there before-even if they know who you are.

7. Look for different types of venues-not just the same old bar scene.

There are lots of places you can play to earn a few bucks. Big corporations often throw parties a couple times a year to celebrate holidays or sales performance. Schools have festivals and events. There are endless places where you can attract a crowd and sell your CD’s. Think outside the box!

8. Make sure you have a website and blog-and a mailing list to remind people where they can see you!

This is such an important piece of getting recognition and money. Make sure people know how to find you online. Every piece of advertising or marketing you do should have your website address on it. Keep your site updated regularly and post information about upcoming shows. When your shows are over be sure to immediately post pictures and videos. Respond to inquiries from fans, prospective venues, and press. You can also sell MP3’s of your songs or the entire CD on your website to generate income. There are literally endless possibilities, and with today’s web tools, it is easier and easier for anyone to create and manage their own website. Most importantly, once you’re on the web, people from all over the world can find you and hear your music. Think big, and make yourself available to an unlimited fan base.

9. Treat your booking professionally.

Make sure you keep track of phone numbers, dates, and venue contacts. This is going to ensure repeat bookings. Until you make it big and have yourself a real business manager, you’re going to have to keep things organized. Some people are naturally good at this, and some people, well…aren’t. Bare minimum, get a big calendar and scribble phone numbers and important dates and times on it to keep track. The more you treat your band like a business, the more money you’re going to make.

10. Stick around after the show and work the room.

Don’t just pack your stuff and high tail it out of the club when you’re done playing. Unless it’s closing time, spend a while chilling out with the crowd and talking to people. When you’ve finished your show, you’ve got a little bit of ‘star quality’ that comes from having been the center of attention for the duration of the show. When you take the time to walk around and thank people for coming, introduce yourself to people and tell them your CD is for sale, or hand them your card with your website on it, you are doing yourself an invaluable service. Try this for three shows in a row, and I guarantee you’re going to see huge results.

David Hooper is a music business expert based out of Nashville, TN. He is host of the syndicated radio show, Music Business Radio. He is also the author of Twitter for Musicians: The Complete Guide. For more on David, visit him at

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Band photo credit: Stuart Rollinson [Dammies, Thurso, Caithness, Scotland]

POLL: What Are Your Beliefs About Money and Success?

Posted in Recession Proof Musician | No Comments »

Will Sing for Food 350px

For the first week of my “Recession Proof Musician” series this month, we’ve been discussing how you view your musical career in the big picture. Now we’re going to get deeper, to where it all begins.

It’s time to ask yourself the honest question “How do I feel about money?” If you are serious about being successful at your craft (and in life!), but find yourself in a constant state of debt or other types of drama, it’s time to take an honest look at your beliefs about success and wealth. The sooner you evaluate your belief system, the better off your music career will be.

POLL: What money beliefs did you hear growing up?

“Money is the root of all evil”
“Money isn’t that important”
“Money corrupts artistic and creative endeavors”
“It’s not fair for me to be rich while others have nothing”
“It’s more enlightened to be poor than rich”
“Getting rich is a matter of luck”
“Money causes problems”
“Rich people aren’t happy”
“Money doesn’t grow on trees”
“We can’t afford it”, or the classic,

“I’m a starving artist”

Please add to this collection by entering your favorites into the comments below. The first step of change is awareness!

Children often inherit the above phrases from their parents, and later find themselves repeating them without question. These phrases are harmful because your belief in them affects you subconsciously. For example, if you believe that wealthy people are greedy or mean, and you consider yourself a “good” person, you may subconsciously sabotage your success efforts.

Another way to think of your success mindset is to think of a thermostat that’s set for your ability to make and keep money. The majority of millionaire lottery winners find themselves broke and bankrupt, while self-made millionaires can lose money and earn it back quickly (Donald Trump is a perfect example, as he filed for bankruptcy before rebounding as a billionaire).

If you’d like to learn more about your success thermostat (and how to raise it), I highly recommend Secrets of the Millionaire Mind by T. Harv Ecker.

Success is not an accident, and “starving artists” will continue to starve.

Repeat after me: “I love money, and money loves me!”

Take Time to Smell the Roses, or “Mama Soul’s Guide to Being a Wedding Reception Guest”

Posted in A Day in the Life, Recession Proof Musician | 2 Comments »

chimp-smell-roses.jpg 360

You know, with all of this push to be “recession proof”, it’s also important to acknowledge the blessings that are in our life. To focus only on our goals makes us one-dimensional, and it shows up in our art.

While I’m writing this post on Thursday, Nov 13th, by the time you read this post, it will be officially published for Sunday, Nov 9th. While this is probably not recommended blog practice, this is still my blog, and I can backdate if I want to 😉 While I’m blogging in real-time about being “recession proof”, I’m also thinking about the musician who will find this article one day in the future. And this is the day that this story happens to fit into my master scheme. Mwahahaha!

Ahem…The main point I’m making is that I’ve been offline now for about three days, not even one twitter! And while I admit that I suffered internet withdrawal at first, I also had some fantastic days off.

My boyfriend’s niece had a joyous Italian wedding in upstate New York, filled with Frank Sinatra music, delicious food, and lots of laughter. I have known the bride and groom already for three years, and there’s nothing like going to a happy wedding where everyone knows everyone else. I walked into the reception with my flat dancing shoes ON. When the DJ started spinning tunes at the reception, cousins I met at a previous wedding came looking for me, and we danced, danced, DANCED the night away.

And I didn’t think about Twitter once.

I wondered later what made the wedding so joyous, and thought about the special role of being a wedding guest, which I’ll add here:

Mama Soul’s Guide to Being a Wedding Reception Guest
by Carla Lynne Hall

1. Drink the champagne toasts for the Bride and the Groom

2. Eat at least a sliver of the wedding cake

3. Dance to at least one song

In my humble opinion, the role of the wedding guest is to provide good energy for the newly married couple. Whoever’s paying for the shindig is shelling out a lot of money per person, which leads to my last thought,

4. If you’re not going to be a good guest and celebrate the newly married couple, stay home!

Mary Martini & Me
Mary Martini (Cutest Lady!!) & Me

Ok, rant over. My main point is that my three days off in Upstate NY, with its beautiful fall foliage, a joyous family wedding, a mental break – all of it – has been really good for me.

Since we’ll be talking about money this week, it’s good to remember that wealth takes many forms: health, friends, family, good food, happy disposition, love, in addition to just the financials.

Remember how rich you truly are.

The Recession Proof Musician: Week 2 ~ MONEY

Posted in DIY Diva, Recession Proof Musician | No Comments »

As we begin Week 2 of the “Recession Proof Musician” series, I have to warn you that we’ll be talking about MONEY!!!

Next week’s blogs will feature articles about how your access to money affects your music career. We’ll be discussing how your beliefs about money affect your music career, as well as sharing ways for you to make money with your music.

In other news, two of my music biz “cyber colleagues” are also providing “Recession Proof Musician” guides: Bob Baker, the original “Guerrilla Music Marketer” is releasing a free report, How to Recession Proof Your Music Career while Ariel Hyatt from Ariel Publicity has just completed her newest ebook, which is titled The Recession Proof Musician. I’ll be providing more info for both reports later this month.

The economy is on everyone’s minds, but resources for musicians abound!

Focus on What You Desire ~ Guest Blog by Madalyn Sklar

Posted in Recession Proof Musician | No Comments »

Madalyn Sklar is the founder of (‘Cuz Chicks Rock!), and an all-round cool gal with tons of music biz know-how and resources. Read her bio below to find more places where she shares her knowledge.

Focus On What You Desire
by Madalyn Sklar


We all have dreams of what we want. Some of us want to be rich and famous rock stars while others would be content just making a decent living doing music. Our desires come in all shapes and sizes. But what typically lacks is taking the action necessary to make your dreams and desires come true.

I found this quote a long time ago and it says a lot…

“Remember, success in anything is all about focus, and if you focus on what’s critical, then you’ll get the results that you need to get right now.”

Focus. It’s one of the hardest things for us to do. We get caught up in every day life. And our families. And our work life. You know I can go on and on. But I won’t because you can focus, you just have to set your mind to it.

It’s November and the end of the year is fast approaching. Now is the time to focus and take action. What are your three most important goals you would like to accomplish by year-end? Jot it down. Every day you should look at your list. Focus on it. Take action on it. Do something every day! It will bring you one step closer to achieving what you want.

Another way to hyper focus on what you want is to remove the things that interrupt you like email, surfing the web, tv, your phone. It’s so easy to get distracted. If you can just remove all distractions for an hour and really focus I promise you will be amazed at your results.

So what are you waiting for? Your dreams and desires await you!

Copyright © 2008 Madalyn Sklar, IndieMusicCoach



Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out Indie Music Coach for more info.

What is Your Vision for Your “Next Level”? ~ Guest Blog Poll by Jason Bradford

Posted in Recession Proof Musician | 7 Comments »

While planning the first week of articles for “The Recession Proof Musician”, I thought it was important to talk about your VISION. After all, how will you know you’ve reached your destination if you don’t know what it is?

Coincidentally, Jason Bradford, musician and online label owner posed similar questions on his blog, The Blogford Files, and I’m reprinting them here to encourage you to think about your vision of success. If you feel like answering them below, great, but I also suggest that you include your answers on Jason’s blog as well. At the very least, you’ll get two links back to your music website! 😉 Later this month, I’ll be interviewing Jason for more in-depth knowledge! Stay tuned!

Define Your “Next Level”
by Jason Bradford

1. As an indie artist or someone who works with indie artists what do you feel is missing to take you to the next level?

2. Can you define your “next level”?

3. Do you believe a major label will help more or less in your career?

4. Do you work on your music career like you would with any job or goal?

5. Do you have digital distribution? Worldwide?

6. What are you doing online to market, share your music & build your fan base?

Keep Your Day Job ~ Guest Blog by Hugh MacLeod

Posted in Guest Bloggers, Recession Proof Musician | No Comments »

I first found Hugh MacLeod in my iGoogle “Motivational Quotes of the Day” widget, and went looking for the book that sparked the great quote. Imagine my surprise when I learned that the great quote came, not from a book, but from his BLOG gapingvoid! I later learned that Hugh is known for his prolific cartoons drawn on the back of business cards, as well as his refreshing creative perspective. His manifesto How to Be Creative is the most-read page on gapingvoid, and I highly recommend that you check it out. Hugh’s gapingvoid cartoon widget is also included below.

Keep Your Day Job
by Hugh MacLeod


I’m not just saying that for the usual reason i.e. because I think your idea will fail. I’m saying it because to suddenly quit one’s job in a big ol’ creative drama-queen moment is always, always, always in direct conflict with what I call “The Sex & Cash Theory”.

THE SEX & CASH THEORY: “The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task in hand covers both bases, but not often. This tense duality will always play center stage. It will never be transcended.”

A good example is Phil, a NY photographer friend of mine. He does really wild stuff for the indie magazines- it pays nothing, but it allows him to build his portfolio. Then he’ll go off and shoot some catalogues for a while. Nothing too exciting, but it pays the bills.

Another example is somebody like Martin Amis. He writes “serious” novels, but he has to supplement his income by writing the occasional newspaper article for the London papers (novel royalties are bloody pathetic- even bestsellers like Amis aren’t immune).

Or actors. One year Travolta will be in an ultra-hip flick like Pulp Fiction (“Sex”), the next he’ll be in some dumb spy thriller (“Cash”).

Or painters. You spend one month painting blue pictures because that’s the color the celebrity collectors are buying this season (“Cash”), you spend the next month painting red pictures because secretly you despise the color blue and love the color red (“Sex”).

Or geeks. You spend you weekdays writing code for a faceless corporation (“Cash”), then you spend your evening and weekends writing anarchic, weird computer games to amuse your techie friends with (“Sex”).

It’s balancing the need to make a good living while still maintaining one’s creative sovereignty. My M.O. is gapingvoid (“Sex”), coupled with my day job (“Cash”).

I’m thinking about the young writer who has to wait tables to pay the bills, in spite of her writing appearing in all the cool and hip magazines…. who dreams of one day of not having her life divided so harshly.

Well, over time the ‘harshly’ bit might go away, but not the ‘divided’.

“This tense duality will always play center stage. It will never be transcended.”

As soon as you accept this, I mean really accept this, for some reason your career starts moving ahead faster. I don’t know why this happens. It’s the people who refuse to cleave their lives this way- who just want to start Day One by quitting their current crappy day job and moving straight on over to best-selling author… Well, they never make it.

Anyway, it’s called “The Sex & Cash Theory”. Keep it under your pillow.

Hugh MacLeod is a cartoonist and professional blogger, known for his ideas about how “Web 2.0” affects advertising and marketing.

After a decade of working as an advertising copywriter, Hugh started blogging at in 2001. He first started off just publishing his cartoons, but as time wore on he started blogging about his other main interest i.e. marketing.

In 2004 he wrote “How To Be Creative” and “The Hughtrain”, which both got widely read in the blogosphere.

In 2005 he scored his first major blog marketing success with, a blog he started with Saville Row tailor, Thomas Mahon. It tripled Thomas’ sales within six months.

Since mid-2006 Hugh’s main occupation has been helping a small South African winery, Stormhoek “rise above the clutter” in the wine market by using Web 2.0 tools to get the word out. Sales have gone up fivefold since then, thanks to Hugh’s marketing efforts.

Since 2006 Hugh has been constantly engaged as a public speaker, giving talks in both Europe and the US, talking about Web 2.0 and the ramifications it has on business.

Hugh’s basic mantra about blog marketing is “Blogs are a good way to make things happen indirectly”, a point lost on many corporate types.

Photo credit: David Sifry

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