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The HMJ 2012: HOME Music Biz Marathon Kick Off Video!

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Sign up for the HMJ: HOME Music Biz Marathon at

Announcing The HMJ HOME Music Biz Marathon!

Posted in Music Blogosphere, Musician Resources, Workshops | No Comments »

Your HOME Music Biz Marathon

Inspired by last year’s Couch By Couchwest Home Music Conference, this year I decided to host HMJ, The HOME Music Biz Marathon, which I’ll run from the comfort of my laptop from Oct 15-20th, the same time as CMJ Music Marathon comes here to NYC.

So if you can’t come to CMJ’s music biz panels, I’m coming to you!

The HMJ Music Biz Marathon will feature:

* A DAILY telecall series for “The 5 C’s of the New Music Biz”.

* A NIGHTLY Webinar presentation demonstrating music marketing strategies that can be used immediately.

* Coverage of random CMJ events here in NYC

All telecalls webinars are free, and will be recorded. To get the replays, sign up at

What is SOPA and PIPA?

Posted in A Day in the Life, Music Blogosphere | No Comments »


If you attempted to visit Wikipedia today (January 18, 2012), you’ve noticed that the online encyclopedia is protesting the proposed SOPA and PIPA legislation. Actually, there are a few online sites that are blacked out in solidarity. Instead of blacking out my blog, I’ve chosen to use this day to increase awareness.

SOPA and PIPA are proposed legislation packages which have the potential to censor the internet and limit expression. As a creative person, I have to speak up and not be silent. I know that there are many people who just don’t know what this is about, or how it could affect them, so I want to at least offer some education on the subject.

On one of its few pages NOT blacked out today, Wikipedia explains:

SOPA and PIPA represent two bills in the United States House of Representatives and the United States Senate respectively. SOPA is short for the “Stop Online Piracy Act,” and PIPA is an acronym for the “Protect IP Act.” (“IP” stands for “intellectual property.”) In short, these bills are efforts to stop copyright infringement committed by foreign web sites, but, in our opinion, they do so in a way that actually infringes free expression while harming the Internet.

If you are an artist, creator, maker, website designer, intellectual property owner, or anyone who wants to know more about this threat to online expression, please visit Wikipedia and Google to learn how your future freedoms could be affected.

Wikipedia makes it easy for you to contact representatives in Congress by just entering your zip code. You’ll immediately be given contact form links, as well as social media contacts for your Congress reps. It doesn’t take long to send them your thoughts. Everyone’s voice adds up.

End Piracy, Not Liberty

Blogger Spotlight: Christina Duren of

I read a great blog post today on the Cyber PR Urban blog, “Learning How to Blog”, and was once again reminded of the other powerhouse maven at Ariel Publicity, Christina Duren. Christina is the General Manager of Ariel Publicity and Cyber PR, and somehow she keeps Ariel Hyatt, myself, and the rest of the team running smoothly.

Christina Duren
The Amazing Christina Duren

Since joining the Ariel Publicity team in 2006, Christina Duren has risen up the through the ranks very rapidly from Account Executive to Director of Publicity to General Manager. Christina now manages the architecture of Cyber PR® campaigns, as well as the day-to-day dealings with artists, bloggers, podcasters and Internet radio station DJs. During her four years with the company Christina has had a hand in guiding over 1,200 Cyber PR® campaigns.

The St. Johns University graduate began her career in music as an intern at Island Def Jam where she spent a year in the Radio and Promotions/Publicity department. At IDJ she worked with music legends Mariah Carey, Rihanna and Ne-Yo. From there she landed her first real job at Shore Fire Media working on Publicity campaigns for The Roots, Norah Jones, Bruce Springsteen and The Heineken Red Star Soul Tour.

Having paid her dues at Island Def Jam and Shore Fire Media, Christina learned the ins and outs of the music business from the urban perspective, which helped her in co-founding Cyber PR® Urban, her own division of Ariel Publicity. Cyber PR® Urban, which includes full online PR outreach to hundreds of urban outlets including blogs, Internet radio stations, podcasts,video sites, and tastemaker portals and have helped bolster the careers of Outasight, American Idol Finalist Michael Lynche, and Alice Smith to name a few.

In addition to assisting in the strategy and implementation of each Cyber PR® campaign as General Manager, Christina also pens The Urban Plug a bi-monthly newsletter which gives tips, news, plus marketing and promotion advice to urban musicians and music industry professionals. Christina thinks the most rewarding part of her job is helping artists understand the importance of social media and being able to educate them on how to help themselves confidently take the reigns of their music careers and personal brands.

If you’re an urban artist wanting to take your career to the next level, check out Christina’s Cyber PR Urban Blog.

New Carla & Ariel Video: Find Local Fans on Twitter

Here’s another great Musicians Roadmap to Facebook and Twitter Video from me and Ariel Hyatt!

Promo for Musician’s Roadmap to Facebook & Twitter

Happy March!

Still can’t believe that this book is here! The Musician’s Roadmap to Facebook and Twitter by me and Ariel Hyatt is chock-full on info on social media strategies that you can apply TODAY!

Here’s one of our promo videos from Ariel’s Sound Advice TV:

Learn more about the book at The Musician’s Roadmap to Facebook & Twitter

I’ll be chatting on The School of Music Industry Podcast on Wed, Feb 23rd

This Wednesday morning, Feb 23rd at 11:30am EST, I’m being interviewed on the School of Music Industry Podcast. I’ll be sharing tips from the new book, The Musician’s Guide to Facebook and Twitter, and talking about musicians as solo entrepreneurs.

ElectrKPrincess from School of the Music Industry
LaToya “ElectrKPrincess” Jackson

About The School of Music Industry:

Electronic Dance Music songwriter, LaToya “ElectrKPrincess” Jackson, gives an inside look at what it takes to really make it in the music industry with the “School of the Music Industry” revolution through digital media and technology.

The School of the Music Industry is an innovative concept that gives aspiring musicians an inside look on what it really takes to make it in the music industry. Get tips from artists, producers, songwriters and industry executives on the ins and outs of the industry. They all stop by the School of the Music Industry to share their stories, struggles and give insight on making it!

Tune in to the live stream of the show at:

Visit the School of the Music Industry on BlogTalk Radio

The Musician’s Roadmap to Facebook and Twitter – Ta Daa!!

Wow! Can’t believe it’s here! The first printing of The Musician’s Roadmap to Facebook and Twitter: Your Complete Guide to Getting Liked, Followed and Heard by me and Ariel Hyatt is here! It’s really here!

ArielMeBook Cropped

Our first batch of printed books has arrived, and we’re getting it out to the early adopter musicians who bought the first available copies our book at TAXI Road Rally last November.

We’re keeping our eyes peeled for Facebook’s updates, and we’ll revise as needed. The book will soon be available for online purchase, as well as at lectures that Ariel and I will be giving, and we’re so excited!!!


Music Success in Nine Weeks ~ Week 4: Social Media for Musicians

This week’s video blog for Ariel Hyatt’s Music Success in Nine Weeks covers social media for musicians. It’s short and sweet – just like me!

Music Success in Nine Weeks ~ Week 3: Optimize Your Website