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Seeking NYC Musician Interns with Music on iTunes!

Posted in A Day in the Life, Carla and Goliath, Indie Music | No Comments »

rock-star-t-shirt from Chop Shop Designs

Since posting my ad for technical interns, I’m also happy to announce that I also have unpaid internships available for musicians who have music available on iTunes.

In exchange for playing the occasional gig or open mic with us, we’ll help you sell your tunes, so this internship will have a direct benefit for YOU!

I’m currently working on a book and online course to teach musicians how to actually make money with their music via iTunes, Amazon, etc, and I need musicians to work these strategies as a supportive and collaborative MASTERMIND GROUP.

Musician Interns Needed for Pop/Rock/Soul Band:

Guitarist – Electric and acoustic
Bassist – Electric and/or upright bass
Drummer and/or Percussionist

Other instrumentalists are encouraged to apply if they or their band currently has music available online via Digital Distribution (iTunes, Rhapsody, iLike, Amazon, etc)

We often host and/or attend music biz networking events, so interns may also be asked to attend to help out with the door, or sell merch. You’re also welcome to network and meet others in the industry while you’re there.

To apply for any of these positions, please send an email with “Musician Intern” in the subject line to moxiemaven64{at}gmail[com] with links to your blog/website, MySpace page, or anywhere we can hear your music online. Please DO NOT SEND MUSIC ATTACHMENTS.

We’re a fun, energetic, hard-working, and, not to forget, Equal Opportunity Employer. We look forward to working with you!

Carla Lynne Hall
Moxie Entertainment

Photo: Rock Star T-shirt from Chop Shop Designs

Record Store Day Tour of Uncle Sam’s South Beach

Posted in A Day in the Life, Indie Music | 1 Comment »

Record Store Day 2010

Founded in 1997, Record Store Day is the one day that all of the independently owned record stores come together with artists to celebrate the art of music. Special vinyl and CD releases and various promotional products are made exclusively for the day and hundreds of artists in the United States and in various countries across the globe make special appearances and performances. Festivities include performances, cook-outs, body painting, meet & greets with artists, parades, DJs spinning records and on and on. Metallica officially kicked off Record Store Day at Rasputin Music in San Francisco on April 19, 2008 and Record Store Day is now celebrated the third Saturday every April. Visit the official website at

Uncle Sam's logo

One of my favorite independent music stores ever is Uncle Sam’s South Beach, which is located in the heart of South Miami Beach, Florida at the corner of Washington Avenue and 12th Street. My friends George and Lisa Teger-Zhen have owned the store for many years now. Back in the 80’s, I sang in George’s New Wave band, Some People’s Children, and Lisa managed the Fort Lauderdale, FL location. It was a great place to visit and listen to music then, and still is now. Check out the video I made last year:

My favorite T-shirt
Uncle Sams South Beach Tshirt

What’s your favorite record store memory??


Posted in A Day in the Life, Future Legends, Indie Music, Interviews | No Comments »

Talking with Andrew Hand about this contest, the new music economy and why education and innovation are keys to success.

One-time GNR axeman Slash has teamed up with FameCast and national retailer Guitar Center to offer a contest for fellow artists to win a chance to make an EP with him and have national distribution of the single through TuneCore plus other prizes. By registering for an account to pick Who Slash will record with you will be able to vote once per day for as many artists as you like. The catch is you only get one vote per artist per day until the competition closes May 15th. With a multitude of musicians out there and the vast sea of social media networks vying for your attention, it will be interesting to see what this contest produces. One particular NYC
artist, Andrew Hand, is seeking your vote to choose him as the artist Slash will work with.

When I asked Indie Rocker Andrew Hand about this contest and why he joined he offered this. “I’m a little bit old school rock. Think David Bowie meets Bono with some Jim Morrison and John Lennon thrown in. I think that would be a pretty intriguing pairing don’t you?” Hand continued, “…there’s so much more music out there than before and we really need to use web 2.0 and social media opportunities to help bring ourselves as artists to the fore-front.” Hand admits that the registration process “…might discourage some fans from bothering”, but he says, “I actually went through it and made a video to show how simple it is…there’s nothing to lose and for the fans that make this happen, what a sense of accomplishment, I’m encouraging everyone to just do it, be part of the movement! This is a pretty cool contest and it seems like a great way to marry the old with the new. I mean Slash is an old major label dog and now we’re seeing these labels struggling, artists are dropping off them or leaving them so as to stay relevant and be totally in control of their careers, but we still need exposure.”

Exposure is the key. There’s no doubting that social media sites like Twitter, Facebook and YouTube rule the world of online sharing and that artists have had proven success using these outlets to gain exposure and reap financial rewards. There’s Amanda Palmer’s $19,000 one day Twitter take, or the amazing Beatle like welcome overseas for Boyce Avenue, indie favorite Jill Sobule’s $85,000 fan funded album also the case of Pamplamoose Music turning down major labels to remain indie. These are a few examples that show the power that online fan engagement can have. In the offline world, contests like America’s Got Talent, Rockstar Supernova and American Idol have shown that there’s a large audience in place for unknown talent being discovered and rising to notoriety through mainstream media too. Hand adds, “This is a great time for a new artists to break and say hey, look – there are still creative ways to take our music to a world-wide audience through new media partnerships and opportunities as long as the fans are with us and we’re not giving up too much control and remain mindful of the balances worked out.”

That control is the important part and it’s what separates the old world music mindset from the new music frontier. The days of record labels exploiting artists and taking the pirate’s share of the treasure are behind us. Artists now know what they can do on their own and have more of a sense of what is actually a fair trade-off. New sites and companies seeking to partner and grab a share of an artist’s revenues won’t ever stop because there is always money to make and let’s face it, we live in a capitalist society, so better to embrace rather than fight this mindset. The key is to be educated and be innovative, which is what myself and colleagues (Bob Baker, Derek Sivers, Ariel Hyatt and more) seek to help artists accomplish. And that brings us back to Slash’s contest.

Andrew is using both his innovation and education: writing blog posts, creating videos, spreading the word via email to his fans and distribution to his Twitter, Facebook and YouTube sites. So why would you want to vote for this indie rocker? That’s a question Hand confesses, “…only you can answer that. I am all about making great rock songs and having something positive to say. I think this would be a cool opportunity to take my voice and style and pair that with an icon of Rock n’ Roll history. I want to take a message of inspiration and motivation to the world and would really love to have fans support that.” One thing is certain: with a wide open pool and lots of competition, Hand will most certainly need your vote.

Where will Your Next Record fall in this pantheon of new sites with new opportunities? Hard to say. With the recent fall of Sell-A-Band and sites like MySpace and not being what they once were, it is certain to expect change. Try new things but never put all your eggs in one basket. Work a lot of different angles and be everywhere. That way when an opportunity does arrive you’re ready to capitalize on it. The contest has begun, it will end and their will be a winner. Just who that winner is and what the reception will be has yet to be seen.

If you’d like to vote for Andrew Hand you can do so by Voting for Andrew and Slash to Make a Record. Andrew also offers free motivational music downloads via his website and invites you to come visit. Voting has opened and Slash is waiting, now it’s up to you to go out there and vote, and vote and vote some more for who you think is worthy.


Carla Lynne Hall is a musician and music marketing consultant based in New York City. She has released three CDs on her Moxie Entertainment label, and has toured the world as a singer/songwriter, and professional vocalist. Her current CD SUPERNOVA has been described as “Norah Jones meets Sade for tea on their way to meet The Beatles.”

In addition to being an Associate Writer for, Carla is also the former music business columnist for Vibe Magazine, and her writing has been featured in publications around the world. She is the author of The DIY Guide to the Music Biz and Twitter for Musicians. Carla also blogs about the life of an indie musician at Rock Star Life

P.S. There seems to be some buzz building around a mysterious substance called DruPaxl, What is it?


Contact Carla via
Web: Rock Star Life
or email moxiemaven64 [at] gmail {dot} com

Online Music Marketing for Indie Musicians

Posted in A Day in the Life, DIY Diva, Indie Music, Music Blogosphere | No Comments »

Online music marketing is one of my specialties, and I’ve created a new dedicated blog (yes, another one ;-)) at to showcase my articles on the subject, as well as become the new online home for my music marketing specialist work.

This new site is currently under construction, and will eventually take the place of all the other music business related blogs that I have floating out there in the blogosphere. I’ll be consolidating all of the various online music marketing content that I have on this site, and I’ll eventually delete the rest. Future plans include a new newsletter and e-courses for musicians, and I’m very excited!

Best to keep my online music marketing issues in one basket, as opposed to scattering them around. I’ll keep you posted.

Check out Online Music Marketing at

Christian Cassan

Posted in Future Legends, Indie Music | No Comments »

Christian Cassan
Christian Cassan

Christian Cassan, the producer of my full-length studio recording SUPERNOVA, has a new GORGEOUS website at

Christian, a talented producer, drummer, and all-round great guy, has also worked with Julia Brown, David Byrne, and Ronnie Spector, among many others. He was the drummer in the original cast recording the Broadway recording of Passing Strange. Most recently, he has written, performed and produced music for the movie “A Plumm Summer” (Paramount Pictures) and can be seen performing in Spike Lee’s 2009 movie, “Passing Strange”, filmed live onstage.

Working on my CD with Christian was one of my best musical experiences ever. While his main instrument is drums, he also plays guitar, keyboards, bass, and probably other instruments I don’t know about. He’s a detailed oriented Virgo, and a good listener. He works hard on every project that comes his way, and it was a true pleasure to have him as a producer.

For more info on a wildly creative musician and producer, please visit

Interview with Matthew Ebel, Singer-Songwriter

Posted in Future Legends, Indie Music, Interviews | 5 Comments »

Matthew Ebel is another wildly-talented singer/songwriter who granted me an interview in November 2008, which I am happy to share with you.

The Rock Star Life Lessons Blog Interview with Matthew Ebel, by Carla Lynne Hall

Matthew Ebel

Rock Star Life Lessons: How often do you perform?

Matthew Ebel: Right now I have a regular gig once a week in New Hampshire. I’m hoping to expand beyond that, obviously, but it’s my first anchor gig in New England since moving here. I’ve been looking for a booking agent for years now, but I don’t know how to get one that will actually WORK for me. I can perform my ass off, but convincing an agent to even return a damn phone call is like getting a label to solicit a submission.

Of course, during the summers for the last couple of years I’ve been doing a residence gig 5 days a week on Block Island. That’s a lot of fun, but a LOT of work. And good money. That one fell into my lap, but I’m glad it’s there. My performance partner, Ernie, got me that gig and he’s a blast to play with.

RSLL: What’s your traveling/touring schedule like?

ME: Right now, thin. I won’t take a gig unless it will at least break even, and that means I don’t tour much right now. Granted, a string of small-paying gigs will make a tour profitable, but I am so busy with studio work that I don’t have the time to book such a tour right now. In the mean time, I’m being flown out to conventions for gigs a few times a year. Those are the real good-paying gigs and they’re usually full of people who already know my music and will sing along.

RSLL: Over the summer, you were an Artist in Residence on Block Island. How do you get gigs like that, and what are they like?

ME: Like I said, that one fell into my lap… but like someone said once, luck is the intersection of preparation with opportunity. I’ll work it backwards for you: My friend Ernie already had the Block Island gig, but he doesn’t sing so he needed a frontman. He found me at the Podsafe Music Live gig we set up in Nashville when C.C. Chapman was coming to town. I was part of the PML thing at Edgehill because I was friends with Geoff Smith and Kevin Reeves, and of course C.C. I got to know all of them through podcasting all the way back in 2004. The thing that got me into podcasting was a geek friend of mine mentioning that some guy from MTV’s heyday did a regular internet show and that I should send him a song from the new album I was working on (that would be Beer & Coffee).

So I guess the answer to that question is I got the gig because I had a geek friend a few years before I got the gig. In the music business you can always see the road behind the tour bus but the road ahead goes in all directions.

RSLL: You are like the Podcast Music King! How did you get your music featured in so many podcasts?

ME: First of all, thanks! The key, I guess, was getting involved early. I lived in Nashville when podcasting really broke and everyone was all excited about it, so for me there’s a perfect comparison at work here: The Music City is one of the biggest ponds a small fish can be in- a well-established machine that funnels songwriters to publishers to labels to artists to session players and eventually to both CD sales and live gigs supporting those CD’s. It’s the standard rich-and-famous contract from the Muppet Movie with millions of musicians standing in line to get it.

On the other side there’s the cutting edge. A brand new medium (podcasting) that nobody but the pioneering nerds listened to, but something that had great potential. The smaller the pond, the bigger the fish you can be. I saw that small pond being fed by a river of excitement and innovation, so I could see that small pond getting bigger very soon.

I guess it’s a bit like surfing. There are thousands of waves, but only a few you can ride all the way to the shore. Once you’ve paddled through a few duds, you’ll figure out how to spot the wave that’s going to curl just right long before it even starts to rise.

Tossing this labored analogy aside, I guess I was just so excited about the medium itself that the other geeks like me could see I was genuine. I was in it for both promotion of my music AND for the promotion of this new medium. You can’t fake genuine enthusiasm, and New Media types in particular can smell a marketing pitch miles away. I just happened to be able to add my music to a very small pool and speak the vernacular of the geek to help spread it around.

Now podcasting is huge and major labels are toying with it, so it’s a wave that’s already curled and heading for the sand. What’s the next wave? You got me, I’m still riding this one.

RSLL: What other music-related ventures are you doing these days?

ME: Right now I’m trying to start my own wave. Over at there’s a new subscription service where my fans can sign up for brand new music and live recordings every single month, along with other exclusives. Gas prices are making it harder to tour every year. My fans, thanks to the internet, are spread out all over the world… but very few of them live in a concentrated enough area to support a real live concert. With the subscription, I can send new music and live shows to them without going bankrupt on gas and hotels.

I got the idea from Geoff Smith’s Ring Tone Feeder site. He’s got a subscription for iPhone ring tones, I’m doing new music and concert recordings. If I can get enough subscribers, I’ll be able to just focus on making good music and less on marketing to new customers. I’m hoping that this model will actually work so new musicians can earn a living off of their own music.

If you’re interested, check out the site at – I just sent out the first song to podcasters, too, so people can play some of it on their shows!

RSLL: How has your marketing yourself and your career changed in the last 5 years?

ME: Well for starters I stopped trying to figure out what my fans wanted and just started asking them. That was a big shift for me and fortunately my fan base, for the most part, is familiar with feedback mechanisms like blog comments, Twitter, and AIM/Yahoo/Skype. As for actual marketing, I’ve also come to the realization that I can be a marketer or a musician, not both. I’m trying to find someone now who will act as a marketing agent of sorts, someone who will make the noise and maybe do PR for me without having to function as a record label.

RSLL: What is one action a musician can take to build their music business?

ME: There are thousands of things I could say here, but since I’m geek-centric I’ll start with a big one: Don’t settle for a shitty website. Seriously. Register your own domain name ( does NOT count), hire someone to design you a killer WordPress site, and learn how to use it. Publish your blog via RSS and Twitter, update it frequently, and don’t settle for a shitty website. Ever.

If you’re cruising for a restaurant and the first thing you see are folding chairs and paper plates, you’re not likely to care how good the food MIGHT be, you’re heading to the next restaurant. Your website is your store front, your chance to control the user’s experience. It’s your jolly roger for your pirate ship. Make damn sure you’ve got one that strikes fear into the heart of your enemies.

RSLL: If you were starting all over today as a musician, what would you focus on?

ME: Starting from scratch? Music. I would make sure my music was worth paying $150 for the cheap seats to go listen to. I would surround myself with people who aren’t afraid to tell me what sucks and what doesn’t, people I trust enough to listen to. No matter how clever your marketing, you will be better off if your songs mean something, stick in people’s heads, and make people want more. If you can’t do that, you need to keep working before you start any marketing.


For Matthew Ebel, music is the key to the journey of life, not just the destination. The Massachusetts based singer/songwriter/keyboardist has experienced several musical lifetimes, each one providing him with the skills to accomplish that rare songwriting feat –to have his listeners emotionally inhabit the shoes of the characters he creates.

Fully immersed in the new digital music world, Matthew is committed to being a trailblazer for other artists. “I want to leave a legacy for other musicians and show them that it’s possible to be a one man operation or a small band and do it on your own. I’m always looking for new ways to do that for myself and I’ll be letting people know where I’ve succeeded and let them know what to avoid from my failures,” he says.

In 2009, Matthew plans to develop himself as a touring artist. “My goal is to be touring with a band,” he declares, following with a laugh, “across the country, globe or universe.” He’ll also be beginning the follow up to Goodbye Planet Earth, of which he says, “I’m going to get back to a more organic feel. I think I want to call it Songs for Geeks,” he says with an impish grin. It will continue to be a fascinating journey for Matthew and his music, as well as a rich and rewarding ride for those who choose to follow.

Matthew Ebel’s main website
Matthew’s Music Subscription Site
Matthew Ebel on Twitter
Matthew Ebel on Facebook
Matthew Ebel on MySpace
Matthew Ebel on

Interview with Rick Goetz, Music Coach

Posted in A Day in the Life, Future Legends, Indie Music, Interviews | 2 Comments »

The Rock Star Life Lessons Blog Interview with Rick Goetz by Carla Lynne Hall

Rick Goetz

Rock Star Life Lessons: How did you decide to be a musician’s coach?

Rick Goetz: I’m not really sure I decided it… It just kind of happened or maybe the profession picked me.

I was first and foremost a bass player as a younger man but I kind of fell into A&R at Major labels (Atlantic & Elektra) for just under ten years by way of playing in bands and booking and managing artists in college. For whatever reason I have had the same cell number since 1998. After my last A&R job people stopped calling me for record deals on that number but people never stopped calling me for advice on what to do with their careers both as musicians and as music executives. For the most part I was always happy to help (except for the occasional stoned guy who would call at 3 AM with questions that couldn’t wait) but it was surprising to me that people would seek me out.

After doing A&R I took some time off to work on various TV projects and ran a digital label in the EMI family and wound up putting together a consulting business handling licensing for tech start ups. The beginning of 2009 rolled around and eight out of my ten clients either went under or flaked out in spite of signed contracts. Around March of 2009 I got a call from someone needing help with their career and in a panic about money I replied that I’d love to help but I was spending all of my time trying to replace the clients I had just lost… They volunteered to pay me for my help which completely caught me off guard. I never wanted to manage artists (Tried it once in earnest after college and got calls from jail- no thanks) but the coaching/consulting relationship on a project by project basis makes a great deal of sense to me.

I also have an amazing coach in my life that helps me sort out all of the insanity and fear that goes on between my ears on a daily basis so I am a real believer in relying on someone who has been down a similar path who can be objective when you can’t see the forest for the trees.

RSLL: How has being a reality show producer affected your approach to the music business (if at all)?

RG: Well, I only got as far as getting a developmental deal for one project so I can’t speak volumes about the TV business but it taught me a ton. I got represented by ICM as a producer when I was in A&R at Elektra and had been very much used to being on the buy side of most business transactions. Going into Networks and pitching people about my ideas was not only remarkably humbling but caused me to re-evaluate the way I treated people in general. It taught me about sales and it made me realize that hearing pitches every day made me much better at pitching myself. It was helpful in realizing that while I have always looked at music as the slightly slow kid brother of the film and TV businesses there are ways you can apply the musician and music business skill sets to other businesses if you are willing to admit what you don’t know and partner with people who know more than you do.

RSLL: Is it more difficult for musicians to get synch licenses since the majors are doing it too?

RG: It’s difficult in general I guess. Put yourself in the shoes of a music supervisor – the phone rings and it’s an artist who just released their 2nd album and they play music of a certain style and the second line rings and it’s Sony who has some of the marquis acts in all of Western Music. Who do you call back knowing that at some point you WILL need the relationship with a label or a publisher that has that kind of market share? What I mean by that is I think to get songs licensed is a full time job and a really hard one if you have a small catalog. If you are part of a bigger catalog not only will the representative be taken more seriously but such representatives will already be in conversations with supervisors about other opportunities for a piece of music that you would never fit the bill for when a call comes in about something that will work for you. So yea- if we are talking about licensing original music as opposed to work for hire? Sure it’s more difficult but there are the options of being a part of licensing libraries like Pump Audio or Crucial Music etc etc…

RSLL: What has been some of your most rewarding moments as a coach so far?

RG: There are a few – I don’t discuss specifics about my clients publically without their permission but there have been several little victories for people who I have helped and most recently I started working with Tim Latham as a client and has always worked on some of my favorite records – everything from Tribe called quest to Lou Reed… That’s been very rewarding.

RSLL: Do you miss performing?

RG: Being on stage and feeling the adrenaline and the excitement? Sure! All the time. I still play from time to time but I really don’t miss the work and the struggle that went into making those moments happen.

RSLL: What is one action a musician can take to build their music business?

RG: Collaboration. Co-writing, session work, guest appearances on other people’s records. All huge steps in community building if done correctly.

RSLL: Do you think that live shows are still important in the internet age?

RG: Absolutely. For big artists they are also one of the few reliable ways to make money. The internet is a wonderful tool but if you have a show that is beyond music – if you have a show that is truly entertainment I think that won’t be replaced any time soon.

RSLL: Do you think that social media marketing may be a bit too distracting for musicians?

RG: I know it is for me. I’m a bit obsessive so I can get really caught up into mindless repetitive tasks that have a grading system. If you find your self esteem too closely tied to how many twitter followers you have it’s time to limit the amount of time you spend on social networking and dedicate any remaining time to shedding.

RSLL: If you were starting all over today as a musician, what would you focus on?

RG: First and foremost having fun. If you are doing music and it feels like a day job (and I don’t mean the paranoia about money part – I mean the work) then something somewhere has gone wrong. I find it’s considerably less fun for an audience if it’s not fun for the players.

Secondly I would really focus on my craft – I mean really shutting off the internet connection and the cell phone and doing all the boring work I glossed over that made my playing less than it could have been.

Third- joining or building a community of musicians to work with…

RSLL: Is there anything else that you think musicians should know?

RG: Some of the obvious apply – know all about how to set up your business correctly and work with a lawyer to do that. Know the ins and the outs of how money is made with music. I think above all else it’s important to remember that there really isn’t any one person out there who will make your career…except you.


Rick Goetz (center), flanked by Ahmet Ertegun (left) and Jason Flom (right)

Rick Goetz is a musician’s life coach with deep roots in the music industry. Throughout his music career he has been a major label A&R representative, a music supervisor, an artist manager, a reality show producer, a bass player and the head of a digital record label. Because of his varied experience he understands the complexities of making music and making a living making music from both the artist and executive perspectives.

As a musician’s coach, Rick provides strategic consulting for musicians, songwriters and entertainment executives. For artists he is able to speak from first-hand experience about how to expose their music to a wider audience. For executives he can advise on the politics of working with art and how to create more opportunities for them, and their clients or customers.

Rick’s Musician Coaching Site
Rick on Twitter

Take The Music Success in Nine Weeks Blogging Challenge!

Posted in A Day in the Life, Indie Music, Music Blogosphere | 1 Comment »

Music Success in Nine Weeks Blogging Contest

To commemorate version 2.0 of her book, Music Success in Nine Weeks, Ariel Hyatt of Ariel Publicity is launching a blogging contest.

Basically, you read her awesome book, Music Success in Nine Weeks, follow its 9 Week Program, and blog your results. The winner of the contest gets one full Headliner Cyber PR campaign from Ariel Publicity. This campaign is worth $1,595 and will get your music into the hands of bloggers, podcasters and online radio station DJs, plus it will help you organize your entire Social Media attack plan (Twitter, Facebook, etc.)

And why am I blogging about this, you may ask. For one thing, I am a fan, friend, and affiliate of Ariel’s (You can read my in-depth review of her book). I believe in what she does to help musicians build their careers. I’m also a former client myself, in addition to being a moderator on her online forum.

Most importantly, I am also a JUDGE in this contest, so I’ll be checking out participating blogs.

The first round of musician bloggers has been listed. Judging closes March 10, 2010 – Good luck, Everyone!

Twitter for Musicians eBook by Carla Lynne Hall

Posted in A Day in the Life, DIY Diva, Indie Music, Workshops | No Comments »

Twitter for Musicians eBook Cover-3 450px
Twitter for Musicians eBook


Twitter for Musicians is my straightforward, easy-to-follow strategy guide that will help musicians build their online presence by using this fun and popular social media site. This eBook is available for instant pdf download for only $10 at

Quicker than sending an email, Twitter is a popular social networking site that enables musicians to start and build musical relationships in 140 characters or less. Musicians who are unfamiliar with Twitter often get bored before they see the beauty and opportunity of Twitter. If you’re a musician who has given up on your Twitter account, or wants to learn how you can use it to build a buzz about your music, Twitter for Musicians is for you!

Did you know that you can use Twitter to:

* Build your fanbase
* Book gigs
* Sell your MP3s
* Meet and communicate with other musicians and music fans
* Get new visitors to your website, MySpace, etc
* Contact music industry professionals
* Learn the latest indie music news and trends
* and more!

Many of the tactics outlined in this 35-page guide can be implemented right out of the box. Twitter for Musicians also includes case studies of musicians who have used Twitter successfully, which will help inspire new ideas that you can also use.

“Carla Lynne Hall is an amazing strategist.”
– Ariel Hyatt, Ariel Publicity

“Carla Lynne Hall is like your cool-ass aunt that gives you the real deal about the music business.”
– Darrell McNeill, Executive Director, Black Rock Coalition

“Carla, thank you so much for your insights – you really have inspired me!”
– Emma Wolfin, songwriter

Take a peek at Twitter for Musicians’ Table of Contents:

How Can Twitter Help Musicians

The eBook’s Introduction which details the many ways that Twitter can boost a musicians’ career

For Beginners Only
If you’re totally new to Twitter, this section teaches musicians how to get started, from scratch.

Find Your Twibe
On Twitter, no band is an island. How to find and make Twitter friends

Develop Your Online Brand
Before you build your presence on Twitter, or any other social networking site, it’s good to know who you are, and what you want to stand for

Win Twiends and Influence Tweeple
Good Twitter etiquette, and how to wield your influence like a Twitter Ninja!

Promote Yourself and Your Music!
How to promote yourself, your music, and videos – within 140 characters!

Case Study: Amanda Palmer
Learn how this singer/songwriter used the power of Twitter to make $19,000 in a few days

Case Study: Imogen Heap
Learn how this singer/songwriter used Twitter and video blogs to record her CD, and sell out her performances

Samples of Actual Music-Related Tweets
Tweets from songwriters, musicians, and bands that attracted responses and results!

Twitter Musician Resources
Lists of musicians, music websites, podcasters and other helpful music folks on Twitter; Lists of free Twitter tools to help you manage your goals, and your time

Suggested Reading
A short bibliography of helpful books and guides for indie musicians


About Carla Lynne Hall:
Carla Lynne Hall is a musician and music marketing consultant based in New York City. Her mission is to make music and share her knowledge with other musicians. As a musician, she has released three CDs on her Moxie Entertainment label, and has toured the world as a singer/songwriter, and professional vocalist. Her current CD SUPERNOVA has been described as “Norah Jones meets Sade for tea on their way to meet The Beatles.”

Carla has also spent a number of years behind the scenes in the music industry: Synch Music Licensing at EMI Music Publishing; Director of Marketing, Juna Entertainment (music management); Musician Mastermind Forum Manager, Ariel Music Publicity; Street Team radio promotion, Hot 105 FM, WHQT (Miami, FL).

Carla has given indie music lectures at many venues, including ASCAP, Songwriter’s Hall of Fame, The Indie Music Forum, and Philadelphia Music Conference. She is also the host of Musicians Lunch, a monthly musician’s gathering in NYC, and other cities around the US.

As well as being an Associate Writer for, Carla is also the former music business columnist for Vibe Magazine, and her writing has been featured in publications around the world. She is the author of The DIY Guide to the Music Biz and Twitter for Musicians. Carla also blogs about the life of an indie musician at Rock Star Life

Twitter for Musicians is available for instant download at

The Indie Maximum Exposure List by Ariel Hyatt & Friends

Posted in A Day in the Life, Articles, Future Legends, Indie Music, Music Blogosphere | 2 Comments »

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Ariel Hyatt has done it again! After laughing at Billboard’s recent “Maximum Exposure List” (marketing strategies that only the superstar musicians could even pray to attain), Ariel reached out to her dream team of indie music rock stars to compile a list of tactics that the rest of us can actually use!!!

I’m not above mentioning that I’m on her dream team, and that my tips are included in this amazing white paper. Especially as I’m in good company with other cool indie music peeps like Rick Geotz, Derek Sivers, Lou Plaia, Tom Silverman and more! And it’s FREE!

Visit HYPEBOT blog to learn more about this indie music breakthrough white paper.

Get your Indie Maximum Exposure List in pdf format now!


Ariel Hyatt is a Hottie!

Ariel Hyatt is the founder of Ariel Publicity & Cyber PR, a New York-based digital firm that connects artists, authors and filmmakers to blogs, podcasts, Internet radio stations and social media sites. Educating musicians is her passion and her philosophy is: combine social media with internet marketing to help artists grow their fanbases and increase their income. This is the subject of her book, Music Success in Nine Weeks, which has helped hundreds of musicians navigate the Social Media landscape.