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Rock Star Life Lessons is Expanding!!!

Posted in A Day in the Life, Future Legends, Musician Resources | No Comments »

big man tight shirt

As some of you know, for the past few months, I’ve been focusing on my music marketing consulting business. After much thought, I realized that I have two audiences: friends and fans who like my music, but who aren’t necessarily interested in music marketing info, and musicians who enjoy my workshops and articles, but aren’t necessarily my music fans. I’ve finally made peace with this 😉

Tooth and nail, I had been resisting the part of me that is, in fact, a teacher (“I don’t see Beyonce teaching music marketing!”). But teaching runs in my family; it’s in my blood, and I’m damned good at it. So for my clients and musicians who enjoy my music business writings, Rock Star Life Lessons will soon become my second newsletter. This will also enable me to keep both audiences happy, which makes me happy!

I’ve also started working on my first Rock Star Life Lessons (RSLL) podcast, which will be available on iTunes in the fall. The first episode will feature my interview with the fabulous Mary J. Blige, and I can’t wait for you to hear it. I’m also working on a Rock Star Life Lessons Online TV Series, and other cool projects that you’ll be hearing more about in the upcoming months, so stay tuned!

But don’t worry, I’m still making music, and I have a bunch of gigs coming up starting next month. I just needed to get my house in order!!!

Music Success in Nine Weeks by Ariel Hyatt – Week 1

Posted in A Day in the Life, Future Legends, Musician Resources, Videos | 2 Comments »

My friend Ariel Hyatt has launched the 2nd edition of her Music Success in Nine Weeks book! To celebrate, she’s starting a new Blogging Challenge today, July 5th, which ends September 6th.

Although I’m one of the contest judges, I still couldn’t help creating my own blog for my upcoming Rock Star Life Lessons internet TV show! Music Success in Nine Weeks is an invaluable guide for any musician wanting to learn about social media, and I highly recommend it!

Check out Music Success in Nine Weeks by Ariel Hyatt

Jeffrey Paul Bobrick Performs at 2010 Michael Jackson Tribute

Posted in A Day in the Life, Celebrities, Future Legends | No Comments »

It’s hard to believe that it’s been a year since Michael Jackson’s death.

This year, there are many tributes celebrating the life and music of “The King of Pop”, and Jeffrey Paul Bobrick, my friend and fellow musician was invited back by Rev. Al Sharpton’s National Action Network to once again share his song with MJ fans.

Jeffrey, a long-time Michael Jackson fan, performed his original song “Michael (The One and Only” at a Memorial Service at the Harlem State Office Building on Friday, June 25th, 2010. Check out the video below.

Michael Jackson Dance Tribute by MC Rebecca “Butterfly” Vaughns

Posted in A Day in the Life, Future Legends | 1 Comment »

My cousin, the Miami poet MC Rebecca “Butterfly” Vaughns created a dance tribute last year after Michael Jackson died.

For the anniversary of MJ’s passing, Butterfly’s aiming to get 1000 YouTube views of the video. Her dance tribute, filled with classic MJ songs and dance moves, is basically a sincere love letter from a long-time fan. Check out the video and see for yourself.

Back in the day, Butterfly wore a silver glove all the time – for real!!!

Make Music New York 2010 – featuring Hungry March Band!

Posted in A Day in the Life, Future Legends, nyc singer, Videos | No Comments »

Make Music New York is a live, free musical celebration across the city that takes place each June 21 — the first day of Summer (and longest day of the year).

make music new york 2009

On that day, hundreds of public spaces throughout the five boroughs — sidewalks, parks, community gardens, and more — become impromptu stages for over 1,000 free concerts. Musicians of all ages, creeds, and musical persuasions perform for new audiences, who come out from under their headphones to hear unfamiliar groups risk-free on the first day of summer.

Last year’s Make Music NY, I sang in front of my friend’s yummy store, Divalicious Chocolate. For this year’s Make Music New York, I skipped doing a solo gig in favor for participating in a New Orleans-style Second Line parade through the streets of New York City, organized in part by musician Evan Hammer.

I ended up becoming a member of Brooklyn’s Hungry March Band for the day, dancing, playing, and parading through mid-town New York City, from Lincoln Center down to Columbus Circle. It was a lot of fun to dance through the streets, with people following and dancing along. It was a happiness-maker, for sure!

Check out my video to see how much joy the Hungry March Band had. Please excuse all the movement of my video cam. It was hard to dance and videotape at the same time, but you’ll definitely get the idea of how much fun was had by all!

Visit the Hungry March Band website

Happy Birthday, Ariel Hyatt!!

Posted in A Day in the Life, Future Legends | 2 Comments »

Ariel Hyatt, Music Publicist extraordinaire, is celebrating her birthday this year in Australia, half the world away from her NYC friends. At this moment, it’s June 19th today in NYC, but it’s already June 20th over there, which is her actual birthday. During a recent conversation we had, she mentioned that she had only just heard about Stevie Wonder’s classic birthday song, sometimes referred to as “The Black Happy Birthday Song”.

As folks know, black people often prefer a soulful rendition of any song, so this blog post is lovingly dedicated to Ariel!

Here’s the traditional Birthday song, sung at Ariel’s early birthday BBQ:

Here’s the funky Stevie Wonder version of Happy Birthday!

Happy Birthday, Ariel! Smooches!


Posted in A Day in the Life, Future Legends, Indie Music, Interviews | No Comments »

Talking with Andrew Hand about this contest, the new music economy and why education and innovation are keys to success.

One-time GNR axeman Slash has teamed up with FameCast and national retailer Guitar Center to offer a contest for fellow artists to win a chance to make an EP with him and have national distribution of the single through TuneCore plus other prizes. By registering for an account to pick Who Slash will record with you will be able to vote once per day for as many artists as you like. The catch is you only get one vote per artist per day until the competition closes May 15th. With a multitude of musicians out there and the vast sea of social media networks vying for your attention, it will be interesting to see what this contest produces. One particular NYC
artist, Andrew Hand, is seeking your vote to choose him as the artist Slash will work with.

When I asked Indie Rocker Andrew Hand about this contest and why he joined he offered this. “I’m a little bit old school rock. Think David Bowie meets Bono with some Jim Morrison and John Lennon thrown in. I think that would be a pretty intriguing pairing don’t you?” Hand continued, “…there’s so much more music out there than before and we really need to use web 2.0 and social media opportunities to help bring ourselves as artists to the fore-front.” Hand admits that the registration process “…might discourage some fans from bothering”, but he says, “I actually went through it and made a video to show how simple it is…there’s nothing to lose and for the fans that make this happen, what a sense of accomplishment, I’m encouraging everyone to just do it, be part of the movement! This is a pretty cool contest and it seems like a great way to marry the old with the new. I mean Slash is an old major label dog and now we’re seeing these labels struggling, artists are dropping off them or leaving them so as to stay relevant and be totally in control of their careers, but we still need exposure.”

Exposure is the key. There’s no doubting that social media sites like Twitter, Facebook and YouTube rule the world of online sharing and that artists have had proven success using these outlets to gain exposure and reap financial rewards. There’s Amanda Palmer’s $19,000 one day Twitter take, or the amazing Beatle like welcome overseas for Boyce Avenue, indie favorite Jill Sobule’s $85,000 fan funded album also the case of Pamplamoose Music turning down major labels to remain indie. These are a few examples that show the power that online fan engagement can have. In the offline world, contests like America’s Got Talent, Rockstar Supernova and American Idol have shown that there’s a large audience in place for unknown talent being discovered and rising to notoriety through mainstream media too. Hand adds, “This is a great time for a new artists to break and say hey, look – there are still creative ways to take our music to a world-wide audience through new media partnerships and opportunities as long as the fans are with us and we’re not giving up too much control and remain mindful of the balances worked out.”

That control is the important part and it’s what separates the old world music mindset from the new music frontier. The days of record labels exploiting artists and taking the pirate’s share of the treasure are behind us. Artists now know what they can do on their own and have more of a sense of what is actually a fair trade-off. New sites and companies seeking to partner and grab a share of an artist’s revenues won’t ever stop because there is always money to make and let’s face it, we live in a capitalist society, so better to embrace rather than fight this mindset. The key is to be educated and be innovative, which is what myself and colleagues (Bob Baker, Derek Sivers, Ariel Hyatt and more) seek to help artists accomplish. And that brings us back to Slash’s contest.

Andrew is using both his innovation and education: writing blog posts, creating videos, spreading the word via email to his fans and distribution to his Twitter, Facebook and YouTube sites. So why would you want to vote for this indie rocker? That’s a question Hand confesses, “…only you can answer that. I am all about making great rock songs and having something positive to say. I think this would be a cool opportunity to take my voice and style and pair that with an icon of Rock n’ Roll history. I want to take a message of inspiration and motivation to the world and would really love to have fans support that.” One thing is certain: with a wide open pool and lots of competition, Hand will most certainly need your vote.

Where will Your Next Record fall in this pantheon of new sites with new opportunities? Hard to say. With the recent fall of Sell-A-Band and sites like MySpace and not being what they once were, it is certain to expect change. Try new things but never put all your eggs in one basket. Work a lot of different angles and be everywhere. That way when an opportunity does arrive you’re ready to capitalize on it. The contest has begun, it will end and their will be a winner. Just who that winner is and what the reception will be has yet to be seen.

If you’d like to vote for Andrew Hand you can do so by Voting for Andrew and Slash to Make a Record. Andrew also offers free motivational music downloads via his website and invites you to come visit. Voting has opened and Slash is waiting, now it’s up to you to go out there and vote, and vote and vote some more for who you think is worthy.


Carla Lynne Hall is a musician and music marketing consultant based in New York City. She has released three CDs on her Moxie Entertainment label, and has toured the world as a singer/songwriter, and professional vocalist. Her current CD SUPERNOVA has been described as “Norah Jones meets Sade for tea on their way to meet The Beatles.”

In addition to being an Associate Writer for, Carla is also the former music business columnist for Vibe Magazine, and her writing has been featured in publications around the world. She is the author of The DIY Guide to the Music Biz and Twitter for Musicians. Carla also blogs about the life of an indie musician at Rock Star Life

P.S. There seems to be some buzz building around a mysterious substance called DruPaxl, What is it?


Contact Carla via
Web: Rock Star Life
or email moxiemaven64 [at] gmail {dot} com

Happy 2nd Anniversary to Tom Paul’s Brooklyn Songwriter Circle!

Posted in A Day in the Life, Future Legends | No Comments »

For the past few months, I have been a regular attendee of the Brooklyn Songwriter Circle, Brooklyn’s favorite songwriter gathering. Hosted by Tom Paul, the Brooklyn Songwriter Circle is a fantastic place to share your songs and get honest feedback in a supportive environment.

March 8, 2010 marks the 2nd Anniversary of the Brooklyn Songwriter Circle, and I made a video to surprise Tom and the gang!

Happy Anniversary Brooklyn Songwriter Circle! Here’s to many more!!!

Learn more about The Brooklyn Songwriter Circle
Brooklyn Songwriter Circle Fan Page on Facebook
Brooklyn Songwriter Circle on Twitter

February Album Writing Month – Week 3

Posted in A Day in the Life, Future Legends | No Comments »


This Week’s Songwriting Challenge: Week 3: Neither Major nor Minor

Write a song this week using a musical scale that omits the third, or uses a third that is in between the major and minor notes. To composition newbies: this can be based on power chords, open tunings, use a “bent/crushed/blue third,” quartal harmony, or non-Western scales such as ragas, quarter-tone scales, etc.

Examples: “Taxman” by The Beatles, “Purple Haze” by Jimi Hendrix, “Soundtrack for Alien” by Jerry Goldsmith, “Petrushka” by Igor Stravinsky.

This week I have a co-writing date with Dave Jay Gerstein (writer of “Would You Be My Co-Dependent Valentine” and “My Pet Pickle”) so you know it’s gonna be fun, not to mention interesting!

February Album Writing Month
– Let’s go!

Christian Cassan

Posted in Future Legends, Indie Music | No Comments »

Christian Cassan
Christian Cassan

Christian Cassan, the producer of my full-length studio recording SUPERNOVA, has a new GORGEOUS website at

Christian, a talented producer, drummer, and all-round great guy, has also worked with Julia Brown, David Byrne, and Ronnie Spector, among many others. He was the drummer in the original cast recording the Broadway recording of Passing Strange. Most recently, he has written, performed and produced music for the movie “A Plumm Summer” (Paramount Pictures) and can be seen performing in Spike Lee’s 2009 movie, “Passing Strange”, filmed live onstage.

Working on my CD with Christian was one of my best musical experiences ever. While his main instrument is drums, he also plays guitar, keyboards, bass, and probably other instruments I don’t know about. He’s a detailed oriented Virgo, and a good listener. He works hard on every project that comes his way, and it was a true pleasure to have him as a producer.

For more info on a wildly creative musician and producer, please visit