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Yesterday I interviewed Dr. Vasant Dhar, the NYU professor behind the research paper “Does Chatter Matter? The Impact of User-Generated Content on Music Sales”.
Dr. Dhar and student Elaine Chang studied the effect of user-generated blog chatter on 108 major and indie CD releases. Their findings indicate that there is a relationship between blog buzz and music sales, and I just love that they even took the time to do this kind of research. To have quantifiable results on the effects of blog chatter on music sales opens up a whole world of possibility, and I look forward to transcribing this interview so I can share it with you soon. Thank goodness I finally took those typing lessons!
Before meeting, Dr. Dhar was concerned that he wouldn’t have anything profound to say for our interview. Au contraire! I was fascinated by Dr. Dhar’s research, as well as his breadth of knowledge on topics from artificial intelligence to Scandinavian death metal. After chatting with him for 45 minutes, I imagine that he’d be a cool professor to have.
You really can learn something new every day!
March 15th, 2008 at 4:33 pm
Cool. Would be interesting to read!