Search the Blog

Get Feed via Email

Social Media Dashboard – Bloomberg for Social Media ~ Guest Blog by Christopher Penn

Posted in Guest Bloggers | No Comments »

In my old days as a trading floor assistant for an investment bank, I used to marvel at the huge Bloomberg terminals that supplied the traders with up-to-the-moment market information. Inspired by those terminals, Christopher Penn has created a Social Media Dashboard with iGoogle that can be used to keep you up to date with your social media networking. I include his post here because it’s a genius idea that anyone can use.

Social Media Dashboard – Bloomberg for Social Media
by Christopher Penn

This morning started off thinking about Bloomberg’s wonderful but hideously expensive terminal, and how it gives you insight and also a dashboard to instantly know what’s going on in the markets. I thought, wouldn’t it be interesting to have a Bloomberg for social media? Sure enough, a platform exists to manage all your social media in one place, and that’s iGoogle.

social media dashboard

Take a look at what we’ve got here.

Facebook, GMail, and Google Finance on the left, because if I’m doing this for a purpose, for, say, the Student Loan Network, it’s more than just conversation, it’s also understanding what’s happening in the bigger picture. Thus we see a public portfolio of companies in the student loan sector and broader market stuff. Not only does this keep on top of things for my client (the company I work for) but it also gives me the ability to be current when I participate in social networks.

In the middle, a mashup of Yahoo Pipes culling from Twitter Search on specific topics and keywords relevant to the industry. This can be anything at all, but for this, it’s all financial aid stuff, so I can stay on the pulse of financial aid as reported by customers and consumers. Below that, Feedburner for the podcast and customized Compete analytics to monitor what’s happening on my sites and my competitors’ sites.

On the right, Twitter replies to see if anyone needs my attention, and Digg to see what’s buzzy in the world. Obviously, swap this out for Reddit, Stumbleupon, Yahoo Buzz, or whatever your buzz-watcher of choice is.

This, incidentally, is social media with a purpose, highly focused for one specific task – being a financial aid expert in social media. It’s most assuredly not a fishbowl setup where I watch social media for social media’s sake.

Try it for your own vertical and niche, and see if it works for you!


About Christopher Penn:
Christopher Penn 100px
Christopher Penn is the Chief Technology Officer of Edvisors, Inc, and the Student Loan Network, founder and producer of the multi-award winning Financial Aid Podcast internet radio show, co-founder of the groundbreaking PodCamp New Media Community unConference, and co-host of the Marketing Over Coffee marketing podcast.

Christopher has also been featured in many books, newspapers such as the Wall Street Journal, Washington Post, and the New York Times, magazines such as BusinessWeek and US News & World Report, television networks such as PBS, CNN, CNBC, and ABC News, and publications for his leadership in new media and financial services.

Visit Christopher’s blog, Awaken Your Superhero

Leave a Reply