The Recession Proof Musician: Week 4 ~ DIVERSIFY

Are all of your eggs in one musical basket?

After all of last week’s hustling, I’m pooped!

Which brings us to this week’s tip of working smarter, not harder: DIVERSIFY!

In last week’s post “Diversify Your Bad Self”, we talked about why it’s important to develop multiple skills to help your musical career. This week, I’ll be sharing practical ideas that you can use to bring in multiple streams of musical income.

I’ve had my eye on a number of successful musicians, producers, and marketers who ROCK at what they do, and I used my “Hustle Week” to interview many of them. This week I’ll start publishing my interviews for the Rock Star Life Lessons readers. Sweet!!!

And if that wasn’t enough, this week will also feature a couple of guest blogs, one of which is from the marketing master himself, Seth Godin. Seth wrote an article about music marketing that is so perfect for Rock Star Life Lessons, that I can hardly contain myself! Keep checking Twitter and this blog for announcements.

But wait, there’s more!!! This week I will also announce my first BLOG CONTEST!! To celebrate Rock Star Life Lesson’s first year, readers will be asked to choose their favorite blog posts from “The Recession Proof Musician” series, and the winner will get a US $25 gift certificate for iTunes or Amazon.com. Keep your eye out for a blog post with the details, but for now, read through this month’s awesome blog posts, and choose your favorite(s).

2 Responses to “The Recession Proof Musician: Week 4 ~ DIVERSIFY”

1. Will Says:
   December 3rd, 2008 at 10:45 am

   As other knowledgeable commenters have noted, trying to just sell mp3s is not the way to go. You can test other product/service ideas without spending much money – try a membership site where you sell access to your backstage content/activities, sell music lessons, songwriting lessons, create different price points. Send those offers to your email list (your funnel) and see what sticks. Spend some time marketing your band or find a cheap virtual assistant from elance.com. There’s way too much focus on cd/digital sales still to this day.

2. Carla Says:
   December 3rd, 2008 at 10:52 am

   Hey Will! That’s a great idea. I’m going to have to check out your site and learn more about what you do. Thanks!

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