Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 1

Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 1
by Carla Lynne Hall

For the Thirty Day Challenge, many musicians and other creative types may have a bit of difficulty finding a niche for themselves. During last night’s Thirty Day Challenge TV Show (Day 12) with Ed Dale, a guy asked if he could try the niche of “bluegrass in south carolina”. Ed, being a musician and passionate vintage electric guitar collector himself, loved the idea. While looking up this musician’s niche, I found the search numbers for “bluegrass in south carolina” too low for my taste. So what’s a bluegrass musician in South Carolina to do?

Since last night’s show, I’ve been spinning ideas in my head to find a related niche for Mr. Bluegrass. By the time I went to bed last night, I came up with a strategy that can be used for musicians, artisans, and other creative types.

What’s the big deal, you ask? In the past, when Ed Dale or any other internet marketing person talked about finding a niche, I would scratch my head. I mean, as a performer that promotes myself anyway, I already have a niche: ME, also known as “Carla Lynne Hall”. As far as I’m concerned, “Carla Lynne Hall” is a damn good niche. My musical style has been described as “Norah Jones meets Sade for tea on their way to visit The Beatles”, so what’s not to like about that niche, right?

But alas {insert deep and heavy sigh here}, in the search engine world, there are not enough people searching for “Carla Lynne Hall” to consider my name as a keyword niche market yet. According to the Thirty Day Challenge guidelines, we should choose a keyword that receives 2400-3000 searches a month. In other words, we need to choose a keyword phrase that receives 2400-3000 searches within a month’s time. If “Carla Lynne Hall” only gets 50 searches a month in Google (which I’m quite grateful for, by the way!), does that mean that I should give up music and pursue “mosaic crafts”?

Heck no! This just means that musicians and other creative types need to be strategic when participating in the Thirty Day Challenge. In addition to being the world’s expert on YOU, dominating a niche related to your art/music is another great way to bring traffic to your site.

More importantly, by becoming an expert in a related market, you’ll attract new fans. To use myself again as an example, I’m known for my music, and also for my indie music marketing tips. People interested in either topic sign up for my Soulflower Newsletter, my fan list grows.

And growing your fan list is a HUGE piece of the puzzle!

Next Post: Thirty Day Challenge for Musicians – The Case Study

3 Responses to “Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 1”

1. Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 2 | Rock Star Life Lessons by Carla Lynne Hall Says:
   August 13th, 2008 at 6:46 pm

   […] Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 1 […]

2. Thirty Day Challenge Wrap Up | Rock Star Life Lessons by Carla Lynne Hall Says:
   September 8th, 2008 at 11:02 am

   […] Thirty Day Challenge for Musicians: Finding Your SEO Keyword Niche Part 1 […]

3. jake Says:
   October 27th, 2010 at 4:58 pm

   I’m a 30 day challenger too. Good luck with your blog and career!

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