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Internet for Artists – Day 3

Posted in A Day in the Life, Internet for Artists, Workshops | No Comments »

dread scott and mathew delegat

Ooh, the last day of our 3 day “Internet for Artists” workshop, and it ROCKED!!!

Reductive Artist Matthew Delegat started the day by teaching folks about WordPress blogs, and how to install it. I could have cried – WP is such a fantastic blog platform that can be learned in a few hours, and I was grateful that he was teaching artists how to fish by teaching them how to create a blog. LIBERATION!!

I’ve been to tons of internet workshops and rarely do you get tutorials on WordPress. Steve Lambert, one of the artist course leaders (not in attendance, but oft-quoted), has even built a theme for artists, WPFolio, an easy way to post your art portfolio on a WordPress blog. I’ve installed my share of a few WordPress blogs, and was still blown away at how easy WordPress is to teach newbies. Great idea!!

After that was “Sticky Websites”, which was led by public artist Eve Mosher and filmmaker/storyteller Michelle Halsell. This might have been my favorite session of the weekend, as Eve and Michelle took us through websites that are “sticky”, as in your eyeballs “stick” to the page. Sites such as Garbage Revolution, Learning to Love You More, and ceramicist Ayumi Horie were terrific examples of sticky websites that I look forward to revisiting (and studying! ;-))

Next up was Dread Scott’s session on “Generating Revenue”. Dread gave us a tour of Etsy.com, which is an option for the artist who also has drawings, jewelry, or other objects available. By the way, musicians are also selling their CDs on Etsy, so I’ll have to take a closer look.

He then turned us on to 20×200.com, a website curated by a gallery owner to sell art at multiple price points, from $50 to $3,000. I found this idea quite brilliant actually. Artists can sell their art, and “regular people” can afford to enjoy it. Simple and effective!

This session also covered crowdfunding, getting a group of your fans to donate to your project. We also learned about DJ Spooky (also known as artist Paul Miller) who built an iPhone app (and sold over a million of them). Dread then rounded out our session with eTicketing and affiliate income. Wow, having to type all this out now, I really realize how much info we got today!

THEN photographer Sue Schaffner taught a kick-ass session on “Being Efficient”. That woman has lots of tools and tricks up her sleeve! We learned about Merlin Mann’s “Inbox Zero” technique of email organization. I’ve been ignoring people’s tweets about “Inbox Zero” because the idea sounds impossible to me.

But since Sue gave the basic premise (Only 5 things to do with your emails when you receive them; If you can’t take action, why are you reading your email??), I have to give this technique a shot. So maybe one day I’ll be the one tweeting “Inbox Zero”! Don’t hold your breath, but it really seems like something I can actually do!

After lunch, we had one on one consultation sessions. I met with Sue Schaffner to talk about generating revenue tips. Even better, she gave me insight into grant applications for artists. Apparently New York Foundation of the Arts (NYFA) posts new grant opportunities each week. The Foundation Center is also a place online to discover grant opportunities. Only over the past few months have I started to explore what grants are all about, and I was pleased to learn from someone who’s received a number of them.

After my consultation, I went to the main room where the group was reviewing their notes. Eve Mosher invited me to share some of my music marketing lessons with the group, and thanks to the announcement made by the dashing Triple Edwards, most of the artists gathered round to listen. I shared a modified version of “The 4 C’s of the New Music Biz”, wanting to be mindful of the artists in the room who might find some of my promo tactics to be inappropriate to what they do. Thankfully, my talk was well-received, but it was easy. It felt more like a conversation with a group of people – my new friends!

Special thanks to Creative Capital, New York Foundation of the Arts (NYFA), Alyson Pou, Ann Marie Lonsdale, Rebekah Meola, and Jon Carrero at NYFA. It takes a lot of work to put a workshop like this together, and it is much appreciated! I’d also like to send a shout out to Liora Beer from Boston’s ARTMORPHEOUS who attended as an observer. She’s now interested in having an “Internet for Artists” workshop in Boston. Lucky them!

For more information about the Internet for Artists workshop, visit http://Creative-Capital.org


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