WIBO Week 6: Helping People Buy

The main lesson of this unit can be found in its title: We cannot make anyone buy our music. We can only help them to do so.

When we are in the position to sell our music after a performance, for example, we can help a potential fan to purchase our music by:

– Having our CDs there to sell (!)
– Making an authentic connection with him or her
– Asking for the sale!

It is not enough to have CDs for sale. You gotta sell ’em too!

For more information about the Workshop in Business Opportunities (WIBO) course, visit WIBO.org

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