I also agree very much with the closing paragraph.

“Finally, the business end of things can be a big distraction from the creative process. When an artist with a record deal isn’t selling records, they usually point their finger at the label. They think the label is doing something wrong. But most of the time the label drops the artist, not the other way around. The problem is usually the product, not the marketing plan. In contrast, if you have a really great product you don’t need much of a marketing plan. So focus on what goes into your product before you worry about selling it.”

The bottom line is you need something special, not just good, for people to reach for their wallets.